Are you ready to take your business to the next level? 

As an entrepreneur, you've already accomplished so much, but sometimes running a business on your own can be overwhelming. That's where a co-founder can come in! 

Below, we'll explore the top 5 signs that it's time to bring on a co-founder and supercharge your business growth. With a co-founder by your side, you'll have the support and expertise you need to overcome any challenge and achieve your biggest goals. 

Ok, Let's dive in!

1. Are you feeling overwhelmed with responsibilities?

As a business owner, are you currently responsible for everything from operations to finances, marketing to customer service, and all in between? When you're juggling multiple responsibilities, it can become overwhelming, and you might feel like you're unable to focus on any one task. Bringing on a co-founder could help you divide the responsibilities and share the workload, allowing you to focus on your strengths and grow your business.

2. Do you lack expertise in certain areas?

Running a successful business requires expertise in various fields, including marketing, finance, and operations. As an entrepreneur, you might excel in one or two areas, but lack the expertise in others. Bringing on a co-founder who has complementary skills can help you fill the gaps and ensure that your business is running smoothly.

3. Struggling to make important decisions?

As a business owner, you'll face many important decisions, from hiring employees to expanding your business. However, sometimes it can be difficult to make these decisions on your own, especially when you're emotionally invested in your business. Having a co-founder to bounce ideas off of and provide a different perspective can help you make more informed decisions.

4. Do you need additional funding?

As your business grows, you might need additional funding to expand your operations or launch a new product. Bringing on a co-founder who can invest in your business or help you secure funding from investors can be a game-changer. A co-founder who has experience in fundraising can help you attract the right investors and take your business to the next level.

5. Ready to scale your business quicker?

Scaling your business can be a challenging task, especially if you're doing it alone. A co-founder can help you scale your business more quickly by bringing in additional resources and expertise. With the help of a co-founder, you can expand your team, increase your marketing efforts, and streamline your operations to achieve your growth goals.

Conclusion

If you're feeling overwhelmed, lacking expertise in certain areas, struggling to make important decisions, need additional funding, or want to scale your business quickly, it might be time to consider bringing on a co-founder. Partner with complementary skills and shared vision to take your business to the next level and achieve Ultimate success.

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5 Signs Your Business Needs A CoFounder

Whether you are a startup or a well-established company, raising capital for your business is undoubtedly a daunting task. Running a business without money is extremely hard. You need cash to run the business. Robert Kiyosaki has rightly said that “whoever is understanding of’s and but’s of cash flow” will make the business successful.  There are a number of ways to raise capital for your business. 

Debt financing and equity financing are the two main ways to secure funding.  If you have not raised capital against equity of your business, then you have the best chance to receive capital against equity from many Merger and acquisition companies. There are private investors, venture capitalist and investment firms ready to inject cash into promising businesses. Here are some ways of raising capital for your business. 

- Equity Financing 

Equity financing means you are going to sell a certain portion of your company (Shares) in exchange for money. It can be a firm or individual. Even though banks are also willing to finance against the companies that have an amazing track record. Before you make up your mind about equity financing, you must prioritize one thing, namely, whoever is funding your business, will they add value ? If they are investing only money into your business, you should not rush into making a decision.  A professional investor with good connections is far better than a globally recognized bank. The value and experience your investor will bring, the bank would not be able to offer. 

- Angel Investors 

Of course, when it comes to private investment, your priority should be an angel investor. An angel investor is a seasoned professional with knowledge and experience. Most start up’s dream of having an angel investor on board to grow the business in multiple ways within a short span of time. It is not about the money an investor will be injecting in your business rather it’s about the value, connections and network that would help you succeed in numerous ways. Some famous Angel investors are named below: 

- Ron Conwey 
- Halle Tecco 
- David Tisch
- Esther Dyson
- Marc Andreessen
- Roger Ehrenberg
- Keith Rabois
- Mark Goines 

You must be thinking how and where am I going to find these angel investors? Hold on! This blog is crafted to help you. Here is the list of platforms and websites where you could easily find your desirable angel, based on your interest and choice 

- [AngelList](https://www.angellist.com/) 
- [Founders Club](https://fundersclub.com/)
- [Life Science Angels](https://www.lifescienceangels.com/)
- [Angel Investment Network](https://www.angelinvestmentnetwork.net/)
- [iAngels](https://www.iangels.com/)  
- [Tech Coast Angels](http://www.techcoastangels.com/)
- [Golden Seeds LLC](https://goldenseeds.com/)
- [Hyde Park Angels](https://hydeparkangels.com/)

There are plenty of websites to be found on google,  however the most famous of angel investors’ networks are cited above. Visit these websites and find your angel investor today. Ensure you connect with the investor on LinkedIn for speedy communication. Since thousands of people try to establish contact with Angels, it is often difficult to reach out and find the connection, hence LinkedIn is ideally recommended. 

- Venture Capital Firms 

Most professional investors, bankers and other professionals form a group to inject money into various startups and successful businesses. They are called Venture Capitalist Firms.  These firms are backed by professionals who spend a lot of time on research and technology to discover numerous opportunities. They are famous for investing in unique business ideas and considered to be leading strategic players in the growth of businesses. If you are looking for capital, contacting a venture capital firm won’t be a bad idea. Here is the list of famous venture capital firms. 

- [General Atlantic ](https://fundcomb.com/funds/general-atlantic) (This VC firm has assets over $31 Billion dollars and supposed to be incredibly famous when it comes to large funding requirements) 
- [Hillhouse Capital Group](https://fundcomb.com/funds/hillhouse-capital-group) (This VC firm got assets over $30 Billion dollars and backed by leading Chinese investors) 
- [Insight Venture Partners](https://fundcomb.com/funds/insight-venture-partners) (This VC is mainly investing in the Software related projects and got assets over $18 Billion dollars)
- [Iconiq Capital](https://fundcomb.com/funds/iconiq-capital) (This is a California based Venture Capitalist Firm focusing on all kinds of projects with estimated assets of $17 Billion dollars)    
- [Tiger Global Management](https://fundcomb.com/funds/tiger-global-management) (This is a New York based Venture Capitalist Firm with estimated assets $10 Billion dollars and it’s engaged in local as well as global funding projects) 

There are hundreds of Venture Capitalist firms all over the world. It is up to you, to discover the right partner for your venture. Some of the VC firms do not invest in traditional businesses and prefer to inject money into tech-based startups. Hence, you must carefully choose when you apply for funding.

- Bank Financing  

Most startups believe that raising capital through bank financing is better, easier and faster. Well, it all depends on your personal preference. If you have good connections with your banker, you can easily obtain a loan or equity finance. It is not as easy as most of the business owners think. The documentation requirements of banks are typically hectic. For example, if you do not have a good credit rating and have delay repaying your credit card payments, it would be very difficult for your bank to consider you for funding. There are some banks who offer a variety of loans to those customers who maintain good credit and clear banking accounts. You should try to establish contact with the bank, to maintain a strong business account.  Make sure to supply your bank manager all the details and financial requirements you expect to have, as he is the person who is going to submit your application and motivate your request for the bank to consider. If your bank statement is clean, and has a positive cash flow, most times, the bank would be happy to offer you a loan. 

- Family and Friends  

Raising capital for your business may be a daunting task for you. Instead of contacting others financial institutions, you could approach family and friends. Try reaching out to your friends and / or family members for the help. You can offer them shares or a certain percentage to encourage and convince them that the business will be a success . Robert Kiyosaki states that if you cannot convince those who are close to you, it would be exceedingly difficult for you to convince others. Your presentation skills should be impressive. When your family and friends look into your business idea, they should be convinced enough to want to invest. 

- Bond Financing 

Bond financing is a kind of security instrument. You offer corporate bonds to investors or private lenders who provide you loans with certain interest rate. Bond financing is a traditional and a widely used technique to secure large amount of loans. It has been reported in the Economist magazines that Hong Kong and Chinese companies obtain billions of dollars through corporate bond financing and this leading business strategy is booming in Asia.  If your company is making money and has a great track record, you can easily issue a bond to obtain a loan from any private lender. 

- Equipment Financing 

If you are just getting started, you should approach the many companies across the world that offer equipment financing to start ups and newly established offices, instead of giving out large amount of your finances to purchase these items. You usually just need to pay a small down payment to initiate the agreement. You can get all kinds of equipment on installments or on full credit. This is the best way to save your money and use it for other meaningful purposes. 

- Working Capital Financing 

Working Capital loans are easily available from a number of banks. If you are looking for working capital to fund your operational costs, your priority should be to visit a bank personally. There are many private lenders and investors offering working capital loans which range between 4 to 6 percent interest rate. These are cash loans and do not require a large amount of documentation to get approved. 

- Credit Cards 

Most entrepreneur’s state that they started their first investment using credit card facilities. It is true that credit cards, if utilized properly,  are a great source of funding. You can buy anything for your business with a credit card. Your expenditure should be calculated properly and purchasing must be done in the first week of any month. At the end of the month, you will be invoiced with a certain time frame in which to repay the amount. Your earnings and credit card expenditure should be in line with each other, to ensure you can make the payment required to maintain a good credit score. Once you start paying the credit card, and ensure this is done on time, you will receive a lot of bonus points and could be offered higher credit limits. This will be save you from using your working capital and other undocumented expenditures can be met.

- Personal Loans 

Prior to applying for funding from other institutions, it is suggested that you try to get a personal loan from your bank. If you have a positive cash flow with a strong credit history, you most likely get a loan based purely on this. Of course before submitting your application for a personal loan you need to do the necessary calculation, namely, will your earnings be double and more than what you are supposed to repay to the bank per month? If bank is charging you 10 percent interest, the amount of profit your business must make, should be at least 20 percent on the capital amount, to ensure that the you are making a profit and in doing so are not losing money or end up finding that you are struggling to repay the loan.  

- Crowd Funding Platforms 

There are plenty of crowd funding platforms where you can easily raise capital. Go fund me and Crunch Base are one of the leading websites where people share their entrepreneurial ideas to secure funding. Normally, the funding is done based on the shares and equity formula. You have to offer some percentage of the company to the people who are funding for your business. Some businesses sell their best products at wholesale prices to attract crowd funders who then buy the product, however, this is usually only done if you are not interested in sharing your business equity.  

- Apply for Dragons Den or Shark Tank 

Most entrepreneurs try to visit Shark Tank or Dragons Den to get a free coverage of their business idea at global level. There is no doubt that if you are shortlisted to visit Dragons Den and if you happen to attract Peter Jones, then you could be one of the luckiest entrepreneurs of all time. People like Peter Jones have years of experience and exposure in many business fields. He has great connections in local and international markets. Similarly, Mark Cuban or Kevin are also great investors in the Shark Tank show. While getting them on board as investors are the goal, you will also benefit from their experience and knowledge. 

The value these people bring to a business, you may need in years to bring in your business. On the contrary, if they do not like you, or your idea, and do not wish to fund your business despite delivering a wonderful pitch, then don’t lose heart, there have been many businesses which have been successful right after being rejected by the Shark Tank investors and making a lot of money. Sometimes a rejection is a blessing in the disguise. 

- Startup Cups 

Every year there are a lot of startup cups taking place all over the world. Turkish Startup Cup, Dubai Entrepreneurs Championship and Singapore Startups are one of the famous platforms to be checked out. Normally these kinds of events expose some of the best ideas, and investors are eager to fund them. If you believe your idea is unique and capable of attracting investors, then you must not waste time in visiting startup cups. 

Raising capital for your business is necessary to excel at a national and global level. If your business is lacking funding, you will not be able to market and launch your product, or run your office, due to needing money. The above discussed methods would undoubtedly help you in securing and raising money for your startup. Finance is the cornerstone of a business and should be effectively used and monitored when the business is just taking off. 



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How to raise capital

Most people believe that googling an idea would help them achieve remarkable success. That is not true. Successful businesses are basically solutions of existing problems. You have to really dig deep, think critically and analyze things creatively to find an idea. Undoubtedly, the value of an idea is more than anything else in a business. If you have an awesome idea, you can easily secure funding from seed funders. Our routine life has a deeper impact over our subconscious mind. This ultimately develops our habits and behaviors. For example, if you are a gamer and you keep playing call of duty on your mobile, your mind would naturally develop the gaming trait in your personality. For generating profitable business ideas, you should try the following methods:

- Brainstorming

Brainstorming is a process of generating ideas to a certain problem. Obviously, you need to have a problem in your mind to generate ideas. You should think analytically around yourself or about your past experiences and think about what you encountered with difficulty, basically solving a tough problem capable of generating enough income if it’s resolved? Once you have a particular situation, you would start thinking of various solutions to solve that problem. The core element in brainstorming is finding a problem to think over. It does not end with generating ideas. Whether your company is launching a new project or designing a product. You have to have collective brainstorming done with your team to bring about the best solutions or ways to resolve issues you might encounter. 

- Find Ideas from your Office 

If you are working with a company, it could be really easy for you to generate business ideas. Your office is the place where you encounter a lot of problem and solutions. You could come across marketing trends, company policies, flaws in the selling process, and growing challenges. This experience could allow you to find a way of making the system better? How to make money out of it? How could you add technological advancement to bridge the gap? Once you start thinking, you will naturally start finding solutions to your problems. Apart from this, networking with your colleagues and senior managers also add value to your personality and ideas. You learn a lot of things by connecting with people inside your office and, the more you grow your network, the more chances of success you have if you ever launched a business. 

- Social Media Analysis 

Social media is a wonderful platform to learn various trends and cheats. Follow the latest trends and strategize on how you could turn them into an opportunity. The faster you create products or services related to the current trends, the better the opportunity to make quick money from them. Undoubtedly, google trends, twitter trends and tiktok trends are growing very fast these days. YouTube is also a good source of generating ideas by exploring the latest niches and trends. Always keep a hawks eye on all social media platforms to see what opportunities are out there, and how you could better it or use it in a  business. 

- Try your passion 

Most people are naturally talented and have a lot of expertise, but they fail to figure out what already lies within themselves. What is your passion? Do you love writing or sports? What makes you happy? Once you have the answer to these questions, you will find your passion. There have been many instances where some people would have loved to go into the medial field, but they have ended up in engineering fields based on the request or pressure of their parents. It does not matter whether your parents or friends like your passion or not, if you are passionate about it, you must go for it without asking permission from anyone else. In the “pursuit of happiness” Will Smith said to his children “Don’t ever let somebody tell you, you can’t do something, you have a dream, and you have got to protect it”. Therefore, if you are passionate about something, try to pursue it first. Try your passion and love what you do. When you start loving something, every day will be like a play day. Hence, your priority should be your passion. You have to discover your passion by analyzing your life.  


- Read More 

Edmund Burke says, “Reading without reflecting, is like eating without digesting”. When you read books, you must reflect what you have read. You should try to list down a list of famous books. Your preference should be to read books of famous and successful business owners. Here is the list of famous books you should read-
- Rich Dad & Poor Dad (This book is authored by famous real estate entrepreneur Robert Kiyosake)
- Think and Grow Rich (This book is authored by Napoleon Hill and one of the leading business books in the history) 
- $100 Startup (This book is written by Chris Guillebeau, guides you on how to turn your passion into passive income). 
- Reword (The author of this book is David Heinemeier Hansson and Jason Fried who believes that the technology that costs thousands is readily available in few bucks). 
- How to win friends and influence people (This is famous book by Dale Carnegie – in this book you could learn various tricks and techniques - to win hearts and minds of the people)

The above mentioned books are undoubtedly the best source of information when it comes to generating business ideas. Some of them will help you produce ideas,  while some are best when it comes to selling a product. 

- Discover Niche 

There are plenty of ways through which you can easily discover a niche. If you are planning to launch an E-commerce store and you would like to get started with Amazon then “Jungle Scout and Helium” are supposed to be the best tools to explore. It all depends on what kind of business idea you plan to work with. If your business idea is online, there are plenty of tools and resources you can use to discover your niche. For example, if you are planning to launch a drop shipping website then what type of product should you be selling? Well here are the product hunting tools that can be of great help if used properly  
- Ali shark 
- Dropship spy
- Ecom hunt
- D - Nicheur 
- Pexda

The above-mentioned tools will help you in identifying the proper niche for your store. If you are planning to launch a multi-products store, then it would be better to use all tools together. Normally, most of the drop shipping professionals recommend that you launch a single product store to rank. Once your product is ranked and the niche is properly identified, you can easily grow it further. 

- Network with smart people 

If you are socially alienated and do not maintain a healthy professional network then it would be more complicated for you to grow as a person, hence, networking is really important in all walks of life. You need to connect with people to learn their cultures, styles and pick up on their professional lives. Rich dad author Robert Kiyosaki writes that, his poor dad had a Phd ,but had no business knowledge, while his rich dad was a drop out, and was multi-millionaire. Therefore, you should find ambitious people to socialize with. If you are socializing with the people who are of employee mindset, you would never be able to do business. Try connecting with people who are involved in entrepreneurship and / or other businesses, people who are want to become more and are ambitious to make money. When you start connecting with them, you will learn a lot from them. This kind of networking is an asset that will pay off in years to come. Try building a network now and start receiving unique and fresh ideas. 

- Travel

Traveling to different destinations expand our mind to a greater extent. The more we learn about cultures and cuisines of different countries, the more knowledge we get about markets and products. Of course, if you do not travel, you would never be able to understand the global market trends. Every market has a different product and unique story. During an expedition, you will most certainly come across a huge number of products and marketing techniques. This should be the base of your ideas. When you see those products and how they are marketed, you should be thinking on how you could make them better. How would you introduce them to your local market? And how would you make money out of them? Well, if you have an entrepreneurial mindset, you can learn a lot by visiting various destinations around the world. 

- Learn Entrepreneurship 

If you do not know much about entrepreneurship, you should google or start reading what is it about.  Normally an entrepreneur is a good problem solver. Entrepreneurs will find a problem and provides a business solution to that problem. Focusing on being an entrepreneur will reshape your thinking. Even find a mentor to better understand entrepreneurship. The more knowledge you have, the more positive the results of your ideas will be.  Entrepreneurship is undoubtedly a difficult journey and demands a lot of sacrifice from an individual, but once you are on the ladder of success, you will enjoy all aspects of life. Who knew about “Elon Musk” a few years ago? No one. Today most people admire him. He is expected to be one of the richest people in the world based on the way he is growing financially. You need to  spend time with other entrepreneurs, watching and learning from them.  This will enhance your way of thinking and make you highly successful without spending too much time thinking about it.  

- Find your market 

When generating business ideas, you need to know your market as well. You have to think about where you want sell your products. Locally or globally? If you are planning to sell locally, find out who will be wholesaling and / or retailing the products. Do you have access to that network of people? Your idea needs to have a pre-defined area with a complete scalability plan. Once you have the market identified, you need to work on the people involved in the whole business process. In this way, when your idea is complete and ready to launch, you will not waste still having to market your product, but will already have access to the market with the right connections and business knowledge.  

- Learn Marketing Ideas 

If you have an idea but do not have proper marketing knowledge, it could be hard for you to make it happen. The famous Mr Lipton said “If your product is not good but marketing strategy is good, you would still be successful in the market”. Therefore, you need to have good marketing knowledge and strategy  prior to launching an idea. There are plenty of resources available teaching you how to market your product correctly. If your product is sold online, you could easily find marketing websites or hire a third party agency to market your product. If, however,  you wish to launch your product offline, you need to have personal connections with the whole market.  Most companies or persons will never launch your product, or market it if they do not know you. For this reason, get yourself introduced by a senior working in the market. This will build trust in you, at your first meeting and people love doing business with customers who they already know.  


There are many ways to generate business ideas. Ali Baba Founder Jack Ma states that “the idea of launching the website came to his mind when he searched for the word Beer”. It does not matter what are you doing or exploring. If you have a proper business mindset, you will come across many brilliant business ideas. To have a successful business idea, you must keep the above-mentioned listing in mind. Once you have basic knowledge of running a successful business, it will be easy for you to implement your idea. Otherwise, you may have a very good idea but without proper implementation or knowledge,  it will just not work. 



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How to find right business idea

For the success of any startup, marketing is mandatory to thrive in the business world. Yes you need to market your startup online and offline to stand out of the crowd. To make your brand famous, you have to cap a certain budget allocated only for the marketing purpose. Most of the companies do not have a good product. What makes them successful is their marketing strategy. Marketing of your startup should be awesome and content of your marketing ideas should be eye-catching. People do not know who founded Pepsi or Coke, what they know is the brand due to consistent marketing by the companies. 

Of course, you cannot spend the same amount of money big corporate leaders spend but still there are few techniques – described below – that could be helpful for you to market your startup. 

- Define your Market

Prior to getting started with the marketing strategy, what you have to do is to define your market properly. Once your audience is identified and you started learning the marketing trends, it would be very easy for you to chalk out a proper marketing plan with clear message. Besides, you have to look into the following things while figuring out your market 

- Where is your market and who are the customers 
- What is the age, interest, location and gender of your customers 
- Would you target a certain group of people based on genders or location or you want to market for everyone 
- What is the purchasing power of your customers and who would be your buyer? 
- How much budget you should allocate to market your product or service 

Once you have identified the above mentioned things while looking for your market, it would be really easy for you to create a smart marketing plan based on available data. And this will significantly reduce your marketing costs as you already know who you are supposed to target.  

- What are you goals? 

For marketing your startup, you must list down your weekly or monthly goals to target. If your goal is to acquire 100 customers in the next 100 days, your marketing plan should be curated as per the goal designed. Apart from this, it is you who has to decide whether you wish to target your audience through social media or live events. You should make a list of goals for achieving better results and some of the important goals for all startups are discussed below 

- Do you wish to market online or offline? 
- If you are planning to go online, should you go for SEO, SMO or PPC ?
- Do you have certain figure of sales in mind? 
- Is your product or service ready for marketing? 
- What is your size of market and how could you acquire it?
- How to target audience?

The above mentioned goals are common and most of the founders list them down when they start marketing plan. You should do the same. You must have a list of goals before you start your marketing.

- How can you market online?

Marketing your startup product or service online is no more a difficult task. There are thousands of companies offering various services online to market your brand. Of course, it is very risky to depend on third party vendor to promote your product or service. You must learn yourself how can you or your team market your brand online and what are the areas should you guys cover. To help you understand the online market, here are few most important tips 

- You should never hire a company to market your brand online unless you do not have enough knowledge 
- You must learn yourself what is Search Engine Optimization and how it can be beneficial for you 
- You must know how social media platforms can be helpful for you and must learn yourself how to promote your product or service 
- How influencers marketing work 
- PPC and YouTube Ads are great source of highest conversion rate. You must learn how could you use them 
- Building a great website is highly recommended and necessary for online marketing 
- Email marketing is the oldest method yet its considered to be the best tool for acquiring clients 

The above shared tips are very important and should not be neglected. Obviously, you can hire anyone from freelancing website to do online marketing for you. But it would not be useful. You have to involve yourself in the entire online marketing process to cut down your extra costs and improve your brand awareness in your desirable way. 

Apart from that there are some very important tools that you have to learn for properly understanding the online marketing concept. They are cited below 

- Google Search Console (This is a backend software built by Google that helps you in learning how to rank your website, keywords, metrics and other technical errors that you have to fix for improving the user experience of your website). 
- Yoast SEO (If your website is on WordPress, the world’s best plugin is Yoast SEO. This plugin has to be properly set and all posts, pages, metas and blogs should be properly crafted. This plugin will also allow to determine where the mistakes are and how you could better rank in google by adopting the changes it recommends). 
- Google Webmaster Tool (This tool is necessary for connecting your website with Google to check live errors and robot txt problems. 
- Google Keyword Planner (For ranking your product in google, you need to have a list of keywords that you believe your potential clients may be searching. You can search those keywords in the planner and check expected clients or traffic to determine which keyword you should target).
- If you are on a drop-shipping model at Shopify, you need to have Twik and Oberlo Apps installed to post the best products of the market. 
- If you are not sure about your niche, EcomHunt , Ali Shark , All factor and some other apps can be used to find proper niche. 
- Google Adwords (It is mainly used for marketing on Google platforms including YouTube)

Online is a big industry. It evolves with every passing day. If your product or service is good, you must have a market to target. What you need to do is the proper marketing strategy to get your clients converted. 

- How to market locally 

It is good to have your startup marketed online but you should never ignore the importance of local market. First of all you must establish good relations with your fellow business owners in the area and tell them what your business is and why should they like it. Secondly, there must be a local business community in your county or city. You should get yourself registered and meet with all local business owners to promote your startup. The value of real business relationships is far better than online business transactions. It does not matter whether you have local clients or not, you must go and meet all local people to make your brand famous. 

- Grow your Network 

Have you ever thought that why people spend a lot of money in visiting different business events? They know the value of real connections. They think beyond LinkedIn and Twitter. They spend money, time and energy to visit different countries to attend business events. Basically, they are the people who love traditional style of marketing. They go and target their audience by visiting startup shows, business conferences, and other global events. You must join a couple of networks to expand your business globally. There are many family offices which are conducting in-house business meetings to introduce investors and Dubai is the hub of such events. 

- Referral Program 

To grow your business, referral marketing program is undoubtedly a best old practice. You can offer a Gift Card or commission to the one referring you the customers. Most of the companies still survive on the referral based model and they are selling products in local as well as in global markets. There are thousands of Facebook Groups where people offer commissions to sale their products in your local country and they are offering incentives too. Therefore, you must also design a referral program that will encourage people to bring you customers and let them make extra money.  

- Raise Awareness 

Your marketing plan should be as though as people love it. Have you seen YouTube ads? How smartly people design the content? They make the advertisement as it is in the benefit of the user not seller? They raise awareness and tell people the importance of their product or service. You should follow the same footsteps. You must do the same style of marketing when you get started. Your message for your customers should be like if they do not buy your product, it is their loss. Apart from this, you have to showcase the best part of your product during the marketing phase. When you are actually selling, people believe that you are raising awareness and this is the time you would start excelling in the market. You must be thinking that which are the platforms you should use for raising awareness well have a look below 

- World’s top rated traffic website is YouTube, running ads there will benefits you
- People love social media and Instagram and Twitter are booming. You must run paid ads on these platforms to grow your audience 
- PPC is a good marketing technique but Pay per Action is much better. You should go for PPA marketing strategy to sale your products online. Of course you will be paying only when you have a successful conversion rate. 
- TikTok is the fastest growing app in the world. You should hire an influencer to make videos for your product or service. They are already doing this in a professional fashion.

The above mentioned tips are best to raise awareness of your brand online. If you do not have a budget issue, you can also do remarketing based on the cookies generated of the user to repeatedly target.  

- Email Marketing 

Most of the successful entrepreneurs are still using email marketing despite knowing the fact that social media marketing is reshaping with every passing day. Email marketing is old and traditional style of marketing. When dot com boom started, this mode of marketing was considered to be the best of that time. It has been years that people are using Email marketing and considering it the best way to keep retaining the customers. You must not neglect this mode of marketing and try working on the following tips 

- You must hire a lead generator to make a list of leads for you 
- Data Mining is also important for automatically mining data for your customers 
- Your leads must be bifurcated based on gender, location and interests 
- Your email server must be capable of handling large emails without raising the red flag
- You must ask your customers to subscribe for your Weekly Newsletter 

Email marketing is the best way to generate new leads. You can also retain your old customers by connecting with them through email. Hearing what you customers say and replying them will increase your value and trust in the market. When people notice that your brand hear their voices and making the product best of their choice. They will bring more customers and market your brand through their own social media accounts. Therefore, email marketing should be properly utilized.  

Needless to mention that without marketing success of your startup is at stake. Of course for marketing you have to spend a lot of money. Though there are many cheaper ways to raise awareness of your brand but they will not yield the results you can expect from other paid advertisements. No doubt, search engine optimization is the best way to keep targeting people with lowest marketing budget. You can hire any SEO expert for $100 monthly budget. There are plenty of companies offering SEO and SMO services monthly to their clients. And they help them in ranking a certain short and long tail keywords. Once your keywords are ranked, you just need to retain the ranks of your keywords in the google to keep generating business and it is inevitably the best marketing practice to use online.  

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How to market your startup

Building a team for startup is one of the critical and difficult processes when someone is just getting started. John Maxwell states “Teamwork is the dream work but it becomes a nightmare if you happen to get a bad team”. For the success of your startup, the secondary important thing after your product is your team. Basically, to run business operations in a professional fashion, you need group of smart people. Founder of Ali Baba Jack Ma says that if he hadn’t have a team of smart people, he would not have been successful in his startup. Therefore, you have to keep a certain things in your mind when you start building your team. Some of them important things required for building effective team are described below 

- Look beyond Resume 

You should not make the same mistake that most of the entrepreneurs make. Avoid looking at people’s resume and believing that they would salvage your startup. No this is not going to happen. Some people do have good resume but they do not have the required skills for the growth of a startup company. You must look beyond people’s resume and see what value and skills they have which could be beneficial for your business. Once Elon musk was asked what does he see in people’s resume during the hiring process, he simply and straightforwardly said that “exceptional achievements”. He believes that if someone is continuously working on the given instructions would never excel as a professional. But if someone is a self-starter and doing numerous things for the company would definitely grow as a professional and should be considered. 

- Communication Skills 

Your team members must be really good at communication skills. When building your team, you have to look into every team member’s communication skills very carefully. Most of the team members it has been researched that they love informal communication and waste time of whole staff for nothing.  These kinds of people highly affect productivity of the entire office to bigger extent. And make the office culture spoiled. Therefore, when you are building your team, you must check communication skills of every candidate carefully to keep your startup workaholic culture intact.

- Startup Culture 

Prior to building your team, you need to have your startup culture defined. Your business must be based on policies and all team members should be directed to follow the rules of the startup culture. Of course if your startup culture is very strict, it would not yield the results you expect. Therefore, you have to be very smart when it comes to building your business culture. It must be friendly as well as professional. Vision of your startup must be collectively implemented and all team members must share common dreams to make the startup successful. Unity and collaboration are the main ingredients of success when it comes to starting a company. Your team members must believe in commonness and unity. They must grow as a team and work tirelessly to achieve milestones. Lastly, your startup culture will evolve itself with the growth of your company and you have to make sure that all people in the organization impact the culture in positive sense. 

- Qualification

It has been a common practice that most of the companies look over people’s qualification before shortlisting them for interview. It is good if you have a well-qualified person in your team but what will make you successful is not the degree but the experience and technical knowledge a candidate brings. Elon musk says that when he was jobless he applied for a job in Netscape and other various companies but due to his sudden dropout from the university, he was not taken seriously and eventually he founded PayPal as his company. Therefore when you look into qualification of a team member, it is highly recommended to check his other abilities that might be more beneficial than his degree. To make your recruitment process smooth, you can easily cap certain parameters for hiring a professional.  

- For developers – the candidate must be a programmer or professional coder with 1000 hours of experience 
- For designers – the candidate must have good command at illustrator, Photoshop, Adobe CS and animation 
- For Marketers – the candidate must know marketing and well versed with online marketing tools including SEO and SMO 

The above cited examples are referred with regards to considering the basic knowledge of a certain field into account during the recruitment process. Of course, if you are hiring a fresh graduate with almost no practical knowledge of marketing or coding, it would be really hard for you to make your startup successful. Do not make mistake by hiring people on internship like most of the business do during your startup journey. Once you are a well-established business, you can hire anyone on internship. 

- Multi-Talented Team Players

During your recruitment process, you have to identify one thing. Is the person you are supposed to hire multi-talented? Is he capable of doing multiple roles during the stressful startup days? Most of the people cannot perform multiple tasks and do not like to work on areas other than the job descriptions. These kinds of people are useless for you. During your startup journey, costs and financials of the company are supposed to be spent very carefully. If you have one employee capable of doing two roles, is far better than other multiple employees. It takes time for an individual to understand a new startup culture and sometimes people cannot adjust themselves with the tough and struggling environment when the company is just getting started. Hence you should always look for multi-talented team players. 

- Find Partners not professionals

Your team members should be your friends. You must train them in such a way that they are your partners and not like those employee who want pay check on first week of every month. The more affection and business dream you share with them, the more closer they will be with you. Of course your relationship with them must be professional in nature but you have to get them realized that your success is their success. If the startup is successful, they will get fruits of it.  And when they start working as partners of the company they will yield more and better results. They will dedicate their head and heart to make things possible. This collective approach will help your organization to greater extent. Have you seen the movie “Wolf of Wall street”? All the team players work like partners. They share common goals and common dreams. This should be your approach when building your team.  

- Punctuality

Time is money and what is done cannot be undone. You have to make sure that your team is punctual and does give the same degree of importance to the time that they give to their pay checks. If they are not punctual, you must not think of retaining them. Fire those lazy guys who find excuses to finish their work. The more punctual and time caring team you build, the more results and chances of success you expect. Of course, punctuality should be your startup culture and you must not compromise on this. 

- Constant Appraisal 

For improving the overall performance of your team, it is highly recommended to constantly check performance of your team for increasing the better results. If you delegate this responsibility to others and would not appraise what your team is doing then it would be literally difficult for you to assess who is your best team member in certain situations.  Normally in bigger organizations they have a system in place called as “Performance Evaluation Report” and all the seniors are directed to submit PER of their juniors to the CEO of the company. It depends on how do you plan to build your constant assessment system but you need to have one for your startup in the early years.  

- Identify Skills 

Prior to building your team, you have to identify yourself what skills do you require for making your startup successful. You have to list down yourself the people and their skillset that you believe would help you excel in this journey. If you do not know which people you should hire probably it is going to be very difficult for you to build an effective team. To make this process easy, we have listed below what things you should identify when hiring your team 

- Self-Starter  
- Collaborative
- Coordinative 
- Marketer
- Technically expert 
- Team player 
- Thoughtful leader 
- Problem solver 

The above mentioned qualities should be assessed during hiring process and your HR manager must be experienced individual with deeper knowledge of scrutinizing people based on key performing indicators. Generally, most of the entrepreneurs go with the advice of their HR managers and do not look into the professional and personal traits of the candidates. You should never make this mistake. It has been researched that out 103 failed startups 23% were those that had poor management teams and founders did not recruit the professionals required for the business. Therefore, you should personally involve in the entire recruitment process and make sure that you hire right people for the right job. 

- Be responsible 

Most of the entrepreneurs believe that their business idea is sexy and unique however they focus more on their social media profiles than on their actual business. They believe that having a Facebook or Instagram account is far better than working full time inside the office. Do not over judge like others. You should always be responsible. Once you are successful, people will be posting a lot of content about you on their social media profiles. Stop wasting your time in such childish activities. The more responsible you are, the more responsible your team become. Whatever you do inside your office, will directly or indirectly affect your team. If you are involved in bad activities, your team members will do the same. Consider yourself the torch-bearer of success and present yourself as a responsible leader. 

- Analysis of Competitors Team 

Once your team is built and hired, your first task should be to cast an eye over the team of your competitors. You must know who is working for your competitors and what are they doing. The more information you gather about your competitors and their teams, the better planning you would be doing for the success of your startup. A healthy competition is a blessing in a business. If you do not have a competitor you would never enjoy doing business. Competitors bring a lot of opportunities and challenges for new companies. And this might sound difficult but it is necessary for the growth of your business.  The more competitors you have, the better performance you should expect from your team. When you monitor your competitors make sure you know their team members. You must have a list of all people working for them along with their qualifications and skillset. 

- Collaboration

Your team members must be collaborative and cooperative in nature. They must have unity and believe in the common shared vision. They must not get themselves engaged in a competition against each other. Rather, they work as a team to make things happened for the whole company. When building your startup, you have to closely monitor that do your team members coordinate and collaborate with other? Do they need seniors to interact and jump in to settle basic problems? You must deliver a lecture once a while to your whole team on the benefits of collective approach. 

Undoubtedly, there are plenty of things to look over when building your startup team but a few of them which are very important have already been discussed above. It is your startup and you have to be very responsible and smart when it comes to building your first team. Once your team is built and common vision is shared, all other things will automatically sail in the right direction. Moreover, you must motivate your team members through motivational stories and lectures to keep their spirits high. When you being a founder motivate your all team members, it would create a positive impact over the minds of your team members. And they will ultimately yield better results.  

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Things to watch out when building Startup Team

After launching your startup, the first important thing you need to do is to hire right people. Of course, your business would not be successful if you do not have a professional and smart team.  Your team is responsible to carry out all tasks related to your business. Whether it is selling a product or designing a product, you need people to do the job. You have to build hierarchy of your team members with predefined responsibilities. Culture of your startup should be based on the official manuals. You must bound your team members to follow the office manuals when they are in office. Making a friendly and social environment is not in your interest. The more professional environment you make, the better productivity you should expect. 

Following are the core people every startup should hire 

- Chief Executive Officer (CEO) 

Being a founder, you can make yourself CEO of the company to run the business smoothly. This is the top tier position in an organization. All the business processes, policy implementation and future building start from this person. Hence, CEO should be carefully hired. You need to have a CEO who understands the core elements of the business and directs all officials professionally to implement the policy. There has been many cases in the past that due to poor policy of CEOs many enterprises level businesses shut their operations unexpectedly. 

- Chief Operations Officer (COO) 

This kind of position involves day to day operations inside the business. Generally most of the founders assume this CEO and COO charge to ensure that all the policies are being implemented adequately. But there are many seasoned professionals who could be hired for these positions as well. Moreover, COO is also involved with external affairs of the company and is directly working with CEO inside the organization. 

- Sales Manager 

Of course you must have product or service to market to make money. And, for this activity, you have to hire a sales manager along with his team. Selling is a main part of the business. If your revenue is not good and there is poor selling process, your business would not survive for longer period of time. You need to have a professional sales team to make sure your product or service is being sold. To impress these guys, you can offer them incentives and attractive salaries. Some of the managers are working on commission based formula. The more sales, the more commissions. And banks are already offering these kinds of remunerations to their sales staff. 

- Product Manager 

Product manager is responsible for managing, designing and building your products internally. His job is to make sure that your products are of finest quality and does meet with international and local standards. Elon Musk once said that “your product must be way better than your competitors”. He said that if Tesla car would not have been a good product, it could have failed during its teething years. Product is the main component of your whole business. Quality of your product should never be compromised and whosoever is the product manager, must ensure that whatever products your startup is producing must be of finest quality. 

- Chief Technology Officer (CTO) 

Chief technology officer is normally responsible for all things related to the technology. If your startup is tech related, you need to hire CTO for sure. Of course, you need to check whether the technology you guys are implementing, is up to the date. With the rapid growth and advancement in the technology, it is necessary to have someone overseeing the entire process. Whether it is building a tech related product or integrating a new system. Your CTO should do all the work with his tech team. And they are responsible for making the business “go online”. 

- Chief Marketing Officer 

Chief Marketing Officer is the guy responsible for marketing your product or service. He is the head of whole marketing team and whatever you are selling online, it is he who is supposed to market.  Mr lipton once said that “if your product is not good but you are marketing it properly, you would still make good money”. Marketing is the main component in the success of a business. If your business is not working, there must be problem with your marketing and sales teams. For every startup, team of marketing is very important and should not be neglected. These people are smart and must be hired carefully. There is no doubt that marketing team could make the revenue in triple size of what company is making. And without CMO it is difficult to achieve the desirable results. 

- Chief Financial Officer (CFO) 

CFO role is related to finance and economics of the company. Normally Chief Financial Officer is responsible for all things related to internal and external monetary affairs. Whether it is tax, salaries, revenue, net profit or lending programs. All these things are managed by CFO in a company. This is a complex role with very huge responsibilities. Your CFO must be a seasoned professional with all financial knowledge. He is the guy who could help you run your company even when you have nothing in your bank account. These guys are very smart and connected with banks, private lenders and investors. Therefore, you must hire a retired CFO with years of knowledge and experience to advantage of. 

- Business Development Manager 

For growing your overall business, you have to hire BDMs. They are basically business professionals who work directly with sales team to make sure that company is selling good. They also build robust relationships with the clients of the company to retain them for longer period of time. Remarketing and retargeting clients is the main job of the business development managers. A smart BDM could increase your sales up to 400 percent. It is the reason that banks hire plenty of BDMs to grow the sales. Apart from this, you need someone inside of your company to build positive and friendly relationships with the clients. And BDMs know this better than others.  

- Customer Service Representative 

Whether your startup is related to tech industry or not, you still need a CSR to meet and greet your clients.  It has been researched that there are many clients who do not do business with companies unless they do not visit their offices. Basically, they have trust deficit and they do not believe on things online. However, they prefer to visit the office. To entertain them, Customer service representative is undoubtedly a great team member. They normally introduce client’s culture of the company and how clients are made satisfied. All the professional ethos are showcased to the clients by CSRs. And most of the banks provide them a separate desk inside every branch. Besides, to win new customers and make them believe in your products, your Customer service representatives must be pro-active and sales oriented. They must dress well to present the company in professional fashion and should not engage themselves in non-commercial gossips.  

**How to hire the above team members?**

You must be thinking that whether you should hire the above mentioned professionals online or through word of mouth. Well, there are many websites where you can easily hire them like LinkedIn and other professional websites. If you are facing time problem and cannot hire yourself all the people mentioned above, you should better appoint a HR manager to scrutinize people at LinkedIn. Normally, there are some HR managers who are actively involved in hiring professionals for different organizations. They would be of great help when it comes to hiring seasoned professionals. Of course, they will charge you some money. But they will save a lot of time required for the recruitment process. 

**What should you see in your team during hiring?**

During the recruitment process, you should ask your HR manager that she must look into background of the professional individual and ask them some tough questions pertaining to their previous jobs. A well performing individual is far better than a well-qualified individual. When you ask her to recruit professionals for your startup, she must take the following KPIs into consideration 
- Reason of leaving previous Job 
- Expected Salary 
- What targets he worked and what are achievements 
- Related Professional experience 
- Technical background and knowledge 
- List of lifetime achievements and awards 
The above mentioned questions should be asked during the recruitment process and answers must be thoroughly checked by yourself. 

**Where could you hire temporary workers for the startup?**

There are plenty of websites where you could hire content writers and other professionals temporarily based on your timely needs. If you are looking for a product designer, you can easily find him on world’s leading freelancing websites like Upwork.com and Freelancer.com
Besides, there is fiverr and other cheap websites where you could easily get your gigs done in reasonable prices. When you have a lot of projects coming for your startup, you can easily outsource them in lower prices to online freelancer and make easy money.  It goes without saying that after the pandemic and corona virus, most of the people have decided to hire all professionals remotely and do not wish to retain full staff at the office. Your policy should be same. You can keep half of the staff retained for your office while half of the staff should be working remotely. 

**What positions could be outsourced?**

There are many positions could be outsourced and it all depends on nature of projects you are working at. But most of the people outsource the following positions in the freelancing markets 
- Content writers 
- Search Engine Optimization Experts 
- Website developers and programmers 
- App developers 
- Product designers 
- Website designers 
- Social media marketers 
- Administrative Assistant 
- Book keepers 
- Virtual Assistant

Freelancing is a big market. And you can hire many people for various temporary jobs. Some of the digital market agencies get projects from local clients and outsource them in freelancing markets to generate passive income. If you are just starting off, hiring a permanent employee could be very expensive for you. You may face serious budgetary problems or might end up with serious financial losses. However, your priority should be to hire temporary staff for any kind of project you are working over. 

**Startup Culture**

Your startup culture should be undoubtedly professional and friendly. It must be designed in such a way that everybody working for your company gets deeply involved in the process. They must share common vision and love what the company is doing. A collective coordinated effort is far better than an individual effort. When you have workaholic culture and everyone is tirelessly working to translate your business dreams into reality, this will increase your productivity significantly.  Jack Ma (The founder of Ali Baba) says that when he launched company from his apartment, they had nothing but a common goal to make things better. They were 20 team members who stayed together to work all the time. This kind of culture is the key to success. When your employees work like a team member and does not think about pay check all the time, success is near you. Remember one thing, whether you are experienced or have a good product, if you do not have a good team, you can never make your startup successful. Hence you have to build your startup culture carefully. Make sure your team does not waste time in gossips. 

It goes without saying that startup is a like small baby. It demands a lot of time and energy. You have to walk every step with your startup to make it successful. And having a nice team is undoubtedly a blessing. Your team members are the people who would implement your startup mission internally and externally. They are guys who would increase your sales and let your make money. Hence, whenever you have to launch any startup, the above discussed core people should be carefully examined. The more experienced individuals you have, the better chances of success you will get.  

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The Core People Every Startup Needs

It has been [researched](https://hbswk.hbs.edu/item/6591.html) by a professor of Harvard business school that 75 percent of the startups fail due to numerous reasons. Of course no one would give you the guarantee whether your business is going to be successful or not. It is you who has to determine its success and failure rate. But undoubtedly, if you are committed, hardworking, passionate and dedicated you would definitely make something out of it. To help you further, here are 10 tips that will help you in growing your startup fast. 
1.	Focus on your product 
Most of the startup fail because they do not focus on their product. Rather, they work on their teams, marketing plans and other factors. Your product is the main element of your business. However, it should not be ignored. You must keep fine-tuning your product based on the growing market changes. As you know, almost all types of markets have significantly changed after the pandemic, you must accept those changes and adopt them in your product to make it viable for customers. Do you know why Nokia was sold and failed? They did not understand the change google brought through play store (Android). 
2.	Hire a best team
Your team must be your Trojan horses. They must be best of the best. A small mistake in hiring your team could lead to permanent failure of your whole project. Therefore, you must be very careful when it comes to building your team. All members of the team must adhere to the principles and value your business is offering. They must collaborate with one another to achieve desirable results. The founder of Alibaba knew nothing about the online business. It was his team that helped in building, marketing and promoting his website online. Therefore, your team must have common set of goals and must work together to grow the company. 
3.	Pre-asses problems and challenges
Assessing problems before they occur is called real leadership. If you have designed a business plan and have enough ability to determine what are your expected challenges and problems then you are on the right path. If you are not prepared for the emerging challenges then it would be a great shock for you and your whole business. Have you seen “Money Heist” Netflix Series? What makes the leading actor Professor unique was his pre-assessment of all the expected problems. He designs and makes all the plans before hand and when they occur, he solves them professionally. This should be your approach in dealing with expected business related problems. 
4.	Build a Network Connection 
Do you know man is a social animal? We make relations from cradle to grave. The same methodology applies in the business industry. The strong business connections you have, the better results you are going to get. It is recommended that you should always visit seminars, conferences, and other business events to make new relations. This will help you in growing your business to par excellence. You will not only receive better advises but also get various syndication offers that would ultimately grind your startup. 
5.	Make a workaholic culture 
The culture of your organization should be workaholic. All team members must have one thing in common that is to keep grinding and working hard unless your startup becomes a unicorn company. This mental approach would yield better results when it comes to the performance of the team. And, this culture would undoubtedly help you in generating more revenue. Of course, your behavior with your team should like a family member or friend. And they must believe in your dream. 
6.	Design a roadmap 
You need to make a roadmap for your entire business journey. You have to take your all team members on board when it comes to implementation of your idea. The roadmap must be adaptable and based on new trends coming with the advancement of technology. 
7.	Find the right mentor 
Most of the people do not succeed in business just because of not utilization the mentorship of their peers. If you know any successful businessman you must make him your mentor. His experience coupled with knowledge would enable your mind to maximum extent. Mentors are experienced individuals with a great exposure of various industries. Therefore, it is very important for you to look around and find a professional mentor. In this growing online world, you may find some mentors who know nothing about the mentorship. Finding the right individual should be your priority. 
8.	Avoid fearing competitors  
Do you know what you could learn from a competitor you would never learn from a whole book? Yes, it’s true. Assessing and monitoring competitors would help you to learn the best and modern practices being utilized by various business owners. This would help you in improving your overall business activities. You should never fear from your competitors rather consider them a blessing. 
9.	Be patient while fund raising 
You should never sell your all eggs in pennies. There are thousands of examples that entrepreneurs have regretted after selling their equity against the fund raising. These steps should be taken slowly and smartly. If your business is already doing well, why do you need to raise a fund? You have to ask this question from yourself when it comes to fund raising. Of course you will get the money but in return you will lose a large number of shares and control of your company. Moreover, the more investors you have the more problems you will be facing. Everyone has a different set of opinions. And it would be very difficult for you to listen to everyone or take everyone on board. Hence you should always be patient when it comes to fund raising. 
10.	Believe in yourself 
Whether you have a professional team or a huge amount of capital. You would still fail miserably if you do not believe in yourself. Being an entrepreneur, you need to trust yourself more than anybody else. You must believe that whatever idea or service you sale is fantastic and going to make you 8 figure entrepreneur. It all starts from mind. If your mind is clear and you are passionate about your startup, you would definitely be successful in your project.

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10 Tips to grow your StartUp quickly

Being a founder of Microsoft – one of the leading and biggest companies in the world – believes that success exist in our nature. He has stated in numerous events that if you have the energy and passion, you would definitely make it to happen. Of course, you need to work like hell to make your dreams come true. Here are some of the best tips personally given by Mr Gates.  
1.	Believe in your idea 
If you do not believe in your idea who will believe? No one. Have faith in your skills and professional experience. Your invention must be great and you must believe in its future. When Gates was supposed to launch Microsoft everyone started laughing at him but he did not give up and is one of the richest men in the history of mankind. 
2.	Work like hell 
Gates have stated in numerous events that there was a time when he was super busy. He had no time to reply back to the email.  He used to spare some hours over the weekends to reply to people whenever he got a chance. Not only this, to meditate and get some peace, he was only taking one week off in the whole year to stay calm and relax.  He has also recommended entrepreneurs that they should not give excuses. They must adopt the habit of working like hell. 
3.	Admire Competitors 
Gates has always believed in healthy competition. Steve Jobs was one of his main competitors in the beginning. They had many personal conflicts and rivalry in the business. Despite this, they helped each other at numerous occasions. They learned from their mistakes and kept admiring each other for smooth and healthy competitive environment. Moreover, Gates has often said that “Cast an eye over your competitors” and see what they are doing. Being admirer and close friend, it would give you a chance to learn what your competitor is actually doing. 
4.	Believe in Evolution
It goes without saying that Gates suggests to everyone that we must believe in evolution. If something is not working, it might be an evolution of something. On the contrary, he is also warning entrepreneurs that you should not do the same thing that does not work for you. If you are doing the same thing again and against that’s called insanity not wisdom. Technology evolves and brings new advancements every decade. You must not depend on one technology and keep yourself evolving personally and professionally. 
5.	Believe in your vision 
Being an entrepreneur, you must believe in your vision. You must be a visionary individual who can forecast the future. Gates also says that entrepreneurs must think like leaders who understand what the problem is coming and how to solve it. Every problem brings an opportunity. It is up to the entrepreneur how he is going to solve the problem and making money out of it. 
6.	Love your work 
Whether you are a talented or technically expert, if you do not love what you work, you will never be successful in your life. Gates asks entrepreneurs that they must love their product and business. They should not have an iota of doubt that it’s going to make them fail. They must believe in themselves and turn this love into passion that would lead them towards success. 
7.	Employ Best Team
Gates recommends that every entrepreneur should employ the best team. And Steve Jobs call employees as “players”. Undoubtedly, they are your players and should carefully be picked up. Your team is responsible for implementing your idea and if any member of your team does not know what is supposed to be done, your whole project could be at stake. Hence, you must be very careful when it comes to hiring of your team and make sure that you have the best team onboard. 
8.	Take Advice from Leaders
If you are a successful entrepreneur making some money and running some great projects. That’s good keep up the hard work. But Gates speaks otherwise. He suggests to all entrepreneurs whether successful or not that they must take advices from industry leaders and learn from their mistakes. The more you get closer with leaders, the more tricks and knowledge you will get. 
9.	Be Patient 
Gates is of the opinion that every entrepreneur should be patient and must not make decision hurriedly. He reminds everyone that it took four years for Microsoft to become a brand. Obviously it took many years for Microsoft to be one of the leading companies in the world. The beauty of patience is that it brings solutions with every waking hour. The more patience you behold in testing times, the more solutions you will get. 
10.	 Dream big 
Gates states that he was a drop out and had seen some serious social and economic problems during his entrepreneurial journey but he did not give up on his dream. He had a big dream since beginning and never thought that he would not be successful. Dreaming big is key to success. The more innovative, creative, and technically expert you become, the more chances are there to translate your dream into reality. 




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Bill Gates Tips for Entrepreneurs

Starting a company is not everyone’s job. It has a high pain threshold. You need to work every waking hour to make things possible. Obviously, when you start a company you are quite optimistic about everything. You believe in your product and give your best to make it successful. But, reality is different. To make your startup successful, here are some of the Elon Musk tips: 
1.	Over Optimism 
Most of the companies fail just because of over optimistic approach. They believe that the product or service they offer is the best one and hence do not work on making their product better. Elon suggests that optimism is good but you must have the courage to accept the truth. You must know that is your product really great? You should work hard on making your product the best one in the market and avoid becoming judgmental.
2.	Your product or service must be great
Of course, your product or service must be great. If you do not have a good product, you will keep wasting your money on marketing and other stuff to keep your company running. But, if you create a good product, your other expenses shall automatically be reduced. People will come to buy your product with full confidence. They will trust you not because of you but because of the quality standards you offer. 
3.	Tapped vs Untapped Market
It goes without saying that if your product is for untapped market. It might survive and you can make some money out it. But when it comes to the tapped market, you have to thoroughly analyze your competitors. You need to check how can you offer better product than theirs? Once you figure out the loopholes and start building a great product, whether market is saturated or not, you would still emerge as its leader. 
4.	Constantly Seek Criticism
Most of our friends and team members do not criticize despite knowing the weakness and bad aspects of our product. You should ask your close aids that how could our product be great? Constantly seeking criticism will help you in learning and building your service much better. Keep this in your mind that “a well thought critique is as valuable as gold”. 
5.	Work 100 hours a week
Most of the people work 40 hours a week and produce expected results. Your strategy should be different. When you work 100 hours a week, your production will be twice than others. You will be working every waking hour. When you started working like hell and sustained the pressure, you would definitely launch a successful company. 
6.	Ability to sustain pressure
The biggest thing most of the entrepreneurs fail to adopt is sustaining the pressure. When results do not come and everything is going against your planning, you start losing hope. This is the time you have to show your wisdom. When there will be a lot of pressure, you should not lose hope but rather consider it an opportunity and figure out solutions. Great entrepreneurs never bow their heads down and make themselves ready to face the consequences. 
7.	Gather Great People
For a successful startup, it is very necessary to gather great people. In your startup, you must have some great minds of the world. When your team members work cohesively, they would undoubtedly produce amazing results. Of course, for implementing the idea, you need people and they must be really good at their work. 
8.	Focus on R & D instead of Marketing
When Tesla was being launched, everyone suggested Elon Musk to spend money on marketing. But he refused to accept the advices. His gut feeling was to spend more money in R & D to make a great product.  Your approach should be similar. You should not waste your money in marketing. Your product must be so great when you put it in the market, it becomes a first choice of everyone. You should adopt this approach. 
9.	Take Risks 
Of course after getting married, your obligations and responsibilities increase and you feel bound to take risks not because of the betterment of your life but also of your family. Do this earlier. Start taking risks now. You should not hesitate to take a risk. The real meaning of starting a company is actually taking a big risk. So don’t back off.  Believe in yourself and jump!
10.	Control your expenses
Finances of your company are very important and should not be dealt likely. You must put your all efforts to ensure that you do not waste a single penny. When Elon Musk started his first company, he had to rent an apartment and was supposed to sleep in the couch. He had no space to live. Not only this, the cost of Space X rocket is way too lower than the costs of rockets being produced by NASA. You need to ensure that your money is not being wasted and you have control of your startup expenses. 
What Elon Musk recommends in the above tips that your startup must have a great product. You must invest more money in making the product better than marketing it like most of the companies do. Your product must be cost-effective, appealing and highly demanding. It should be as though as people need your product not you need the people. 



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Elon Musk Tips for Startup

The success of your startup is heavily linked with your planning, execution of ideas, and making your brand awesome. All of these factors are interconnected and you have to be very serious when it comes to the implementation of your startup planning. Undoubtedly, there has been plenty of researches available that states that most of the startups fail just because of poor management and low quality of products. You have to learn from others mistakes and improve your products quality, team’s performance and style of managing the project. 
Here are some of the factors you need to keep in your mind when it comes to the success of your startup. 
•	Believe in your idea 
Whatever you are planning to market, it must be an awesome idea. You must believe in it from the bottom of your heart. Whether you friends, family or anyone else say that it would not succeed. You should literally ignore them. Of course, it is you who has launched the project and knowing all the pros and cons. Once your beliefs started weakening, your startup will start falling. Your beliefs must be strong enough to support your idea and you must work hard to make it successful. 
•	Create an Awesome Business Plan
Your business plan must be awesome. It must contain all the necessary information required to make a project successful. Whether its marketing, financials or team management, all of these factors must be discussed thoroughly in your business plan. It should be a kind of organizational constitution that limits everyone and keep everything within the certain parameters. For better administration management, you can also make office manuals that discusses matters pertaining to your team and admin management. Obviously, without business plan you cannot be successful. It’s the main document that provides you a complete roadmap of your journey from start to end. 
•	Execute your plan sensibly 
Execution of plan matters a lot. If you have a nice business plan but you do not execute it professionally. It is nothing but just some pieces of papers. You need to be very sensible when and where you have to implement your policy. Take for granted, you have to build your team first but your focus is in marketing. Would that work? Of course not. It will just waste your time and money. Smart people do not act fast. They take actions patiently and slowly. Therefore, you must have control on your emotions when it comes to the implementation of your plans. Another tip you should not neglect is that never listen to anyone to change your steps unless it’s not in the interest of your startup. 
•	Motivate your team 
It has been observed in the recent years different companies motivate employees to yield better results. Careem was one of them. It offered a large number of shares to the employees to grow the business and all of them are millionaires today. Offering a small percentage of your shares to your employees will bolster confidence and improve productivity of the entire organization. Of course, most of the big companies in United States are already implementing this idea and yielding better results. Apart from this, you must offer incentives to your employees. Give them monthly or yearly rewards. Recognize their efforts in an event and make them feel trust and believe in you. 
•	Control your expenses 
Your startup money is valuable and should not be wasted. You have to make sure that you do not waste a single penny on anything. Don’t be too generous. Make sure budget of your startup is in line with your financial planning. For example, you have to change your office and need to shift to bigger space but you are spending your money hiring or marketing to get more productivity. This type of habit will doom you. The more you control your financial expenses and use them properly, the more chances are there for your success. 
•	Make a great marketing plan 
With the advent of social media and other applications, you could easily market your product with lowest possible marketing costs. Your marketing plan must be updated and covering all the modern techniques, latest methods, and growing social media trends. It must not be outdated and discussing old techniques. For example, there is a boom of TikTok in the whole world and its fastest growing app but you are wasting your marketing budget on ads which yields nothing but wasting your finances. Therefore, assess yourself what are the best modern tools should you use for marketing purpose. 
•	Hack your personal growth 
Success of your startup is highly connected with your personal growth. If your character is not good or you have some bad habits that waste your time and energy, this will definitely lead you towards the failure of your startup. Hacking personal growth, balanced life style and healthy food are very important for your overall performance. If you do not eat healthy, how would you be able to lead your team? You need to seriously consider your lifestyle and make sure you stay healthy and fit. 
•	Learn from your mistakes 
There is a famous adage that “To Err is Human” means it’s natural that men make mistakes. If you would not make mistakes, how would you be able to learn? You should never ignore your last moves. All steps you take should be kept in your mind or documented. And you must revisit them in free time to determine what mistakes you made and how. Learning from mistakes will help you to succeed in emerging challenges.
The success of your startup is interconnected with your healthy lifestyle, proper planning, execution of plans, marketing and your overall admin performance. Of course you would be making mistakes initially and won’t be able to cope up with everything on time. But believe in yourself. The more experience you encounter, the more closer you crawl toward success. Don’t hesitate to face the problems. Work like there is no tomorrow and perform like a swift bird. 




