I am preparing to launch a 3d rendering company specializing in 3d interior renderings, virtual tours (VR/AR), and video animation services. All our services will include personalized spatial planning, design consultations, custom 3d modeling/lighting/post-production of architectural spaces, and optional marketing/presentation content creation.
As a value add, we intend to provide our local clients with on-demand access to virtual reality hardware so that they can "visit" their new project prior to development.
Our market includes homeowners, real estate developers, building managers, real estate marketing agencies, brokers, interior designers, architects, and contractors.
My question is whether to focus initially on B2C or B2B (or both). Each option has its own opportunities and challenges...
Follow the money of who writes the check. Therein lies your answer. Should also look at doing this for datacenters. If you do I would have interest learning more.
I would do B2B. Professionals are likely to be more successful using the software, initially, as they are "insiders" and are more likely to provide good feedback about how it is working than a consumer might. Later, if you determine that it really could be used by consumers directly, you could provide a more watered down version which would be more likely "foolproof", and therefore thought of as "better".
B2B is a lot more manageable in the initial stages. But i also recommend seeding the marketplace with a free B2C version of your solution. Your get name recognition and data to use.
It would seem that catching interior designers overflow work could work best. Although I'm not sure if you're selling software or services. That's a tough one as all but homeowners (who don't know how to design) already are trained to use other software (AutoCad most popular).
The best would be start with one user case. Whether it is B2B or B2C, there will be many different user cases. Having different players(The one you have listed under PricePrice) involved in it. Try to identify the user flow in which the problem is big and check if you are adding the biggest value in that user flow when compared to the other flows. Then, it would be best to take it from there.
Frankly this is a fairly crowded space already. Remember that while there is no legal requirement to be an architect to design houses or interiors, if you ADVERTISE that you are providing "Architecture services" https://en.wikipedia.org/wiki/Professional_requirements_for_architects#United_States you need to comply with ALL of the regulatory requirements in ALL of the venues you will offer services. So if you are offering services on the Web, and that can be access from all 50 states and/or Canada - you need to comply with all the licensing requirements in each state you are willing to have a client in.
Foregoing "Architecture" services - if you are going to offer "Real Estate" services - there are again issues of trademark and registration you need to be careful about and also differing laws by state.
So in essence your "Virtual Tours" business is probably going to have to be done in the context of working FOR a licensed realtor. (FSBO is a small part of the market and they are in it because they are cheap) which is a B2B play
Your "Design consultation" again faces jurisdictional issues - though if you stick to "interior design" and "design consultation" you often can skirt the issue - IANAL so you need to get advice on this. But for the most part, clients doing this on their own are going to use something like Autodesk's HomeStyler App https://chrome.google.com/webstore/detail/autodesk-homestyler/kdmmkfaghgcicheaimnpffeeekheafkb?hl=en because.. well again Budget.
Which to me suggests that for your kind of services, you want to be used by professional Interior Designers. so that again is a B2B play
So if you are here looking for advice as to whether you should focus on b2C or B2B - it suggests to me that you have not done the Due Diligence to understand what the marketplace is for your services