Local Marketing · Marketing

A vastly different approach (business model) to compete with Groupon

John Zhu Inviting on/offline marketing/sales cofounders

Last updated on April 22nd, 2017

I have been building and marketing an online marketing service to local businesses, the ones which serve the consumers nearby. It is a competition with daily dealers, such as Groupon, with a vastly different approach.

Highlight: WebCoupon provides local merchants with marketing channels which reach not only new but also recurring customers. Unlike Groupon and other daily dealers, it does not spend on acquiring consumer info, e.g. email IDs. Instead, WebCoupon turns local merchants’ online traffics into customers.

This short deck explains. If you have any questions, please let me know (or contact in the deck).


I would like to hear comments/suggestions from this forum. I am also looking for partners/co-founder to push this service to the next level.

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April 20th, 2017

Hi John,

Thanks for including the presentation.

I either fully understood the difference between you and Groupon, etc., or I *think* I did!

I'd like to chat with you a bit. Here is our situation...

We are going to release (in May/June) a new service in the events space. We looked at Groupon and LivingSocial but they are not doing what we need. So we started to build our own. If your service does what we need, I'm just as happy to see if we can partner with you.

Ping me if interested and we can go from there.



Marvin Schuldiner Problem Solver at Sanns, LLC

April 18th, 2017

I'm not sure how I see this being materially different than other offering in the marketplace. What is the unique selling proposition? In other words, why should consumers and local businesses use you over the competition?

John Zhu Inviting on/offline marketing/sales cofounders

Last updated on April 19th, 2017


I usually compare WebCoupon with Groupon. If I should do comparison with other service providers in this space, please let me know.

I have looked at from two perspectives:

1. from business (advertiser) perspective: functionality provided, and performance of functionality.

2. from business model perspective.

For this purpose, I added two tables to the original slide (can include tables here):

https://goo.gl/M8mfuq (slide 11 & 12).

A summary of the comparison

1. From functionality perspective: Groupon acquires new customers for businesses; WebCoupon does new customers and recurring customers. WebCoupon also increases Yelp reviews.

2. From business model perspective: Groupon has to procure advertisers and consumers while WebCoupon only chase local businesses (thus lower cost).

thanks again

Wally Barr Business Owner at Undrnu Management

April 21st, 2017

John, Looking at your deck the concept is valid. There are some issues that should and can be addressed mainly with the reliance of the success of your product being tied into their web assets. Many restaurant owners do not have quality web assets. To provide a service to them that can address this will make your product better. They believe that a web site creation or redesign will cost them too much money. I can take care of that at an affordable cost. I can also create a 1099 sales team for Web Coupon here in the US. If you are interested please contact me via e-mail wbarr22@gmail.com

Hemanth Kumar Founder & CEO at Grahakji

April 22nd, 2017

good work