Sports Industry Licensing · Sports marketing

Access to live sports footage, what should a startup do?

Jaudat Ali Co-Founder GiFsports

August 28th, 2015

Our startup requires access to the use and distribution (eventually) of live sports footage. The world of broadcasting is a very complex jungle to go through. All that is evident from Aereo's rise to fame and bankruptcy. 

What should a MVP-stage startup do to get started? If anyone's familiar, what are commercial usage laws for free-to-air channels and networks?

Peter Laurent General Manager at Brisbane Technology Services

August 29th, 2015

It may actually be a good business model to focus on minor leagues and emerging or non prime time sports which do not have national or international broadcast rights. Often times there will still be people who will be interested in watching them.

Andrew Bondarowicz Experienced Attorney, Business Consultant & Entrepreneur

August 28th, 2015

Pretty much any live, televised sports footage will have copyright protection. The art and creativity that goes into a production is where the copyrightable work is. There are some avenues you can go down for select footage from various leagues that would probably be attainable, but they will likely not be major leagues. Secondly, you may look to partner with a property if your product is attractive to them. 

Mac Morgan Fairly well traveled young adult, Problem solver

February 20th, 2017

I agree with Andrew, possibly explore making the connections with the stadiums?

Kev Price start up founder, mentor, martial artist, bearded

February 20th, 2017

We struggled through the broadcasting issues with my last business. it was a nightmare as so few people actually own the content that they distrubute, they have just liscenced it.


As a proof of concept we used youtube content (there is a lot of sport content on there.. some wierd and wonderful sports from Malaysia) - in our case we could use anything that had the permission to be embedded on someone elses website. However, if you use the youtube API I believe you can search by licsense type and only bring back Creative Commons content from your search