Assuming I can identify a user's needs,
(for the sake of discussion, a general purpose social app user who's needs can be taking care of bad breath, switching jobs, relocating to a better neighborhood, health issues, finance, education, anything)
I would like to present the user with local/global small/medium businesses that will address that need.
Practically, I can simply google keywords relevant to that need + location, and get a list of local businesses, but no profit there.
Is there any ad network that allows this keyword+location search for promoted businesses? + coupons would be great.
* In contrast to networks that take up ad space in your app and you have no control over what they choose to display.
What are other alternatives for monetization of this knowledge, except for selling it to Zuckerberg?