"The daily deal model is pretty dead "
I expect that this is highly likely at this point considering how far out we are from the initial introduction of the model. Regardless, I'd be interested to hear what you think the specific reasons are behind that. What has been the downfall?
“can you rely on your merchandising instincts to insure that you have a hit every day?”
The nice thing about this segment is that they are fairly fanatical about a lot of game and entertainment IP. My observation has been that they don’t seek out merchandise. Still - in the event that something comes across their path (say at a vendor room at a convention) that resonates with them in the 3-10 dollar range they seem quick to buy it. Great point though - if it doesn’t take I will very quickly pivot into a multi-item store with daily deals. Failing that I’ll shut it down and move on. From a standpoint of effort involved the single item approach seems to be a destination on the path to a multi-item store that could launch very quickly - this was my initial strategy. On the other hand Shopify etc it doesn’t require much to get a full shop going so perhaps it’s just as easy to go for the whole 9 years here.
Points 1 2 and 3 are great advice - thanks for voicing them.
Daily Bulk Email (courteously of course) - Got it
Blog Content - Absolutely, and this content is often less about the product but more industry musing, insights and opinions which I feel is more of a genuine approach.
Interest sites - Facebook, Twitter, Pinterest, Instagram, Vimeo, Esty and to a lesser extend Ebay are what I had earmarked for this kind of effort. I Would love to hear other suggestions of platforms that are good for this.
Gamification - I’m aware of raffles and contests. I’m in the shallow end on gamification techniques - any other good options you would recommend?