Digital advertising · Streaming video platforms

Any advice on pricing rates & inventory for ads on a new media streaming platform before launch?

Kari Jones Director Strategic Partnerships; Executive Producer Freelance

December 8th, 2016

I am looking for specific advice on pricing rates and estimating inventory for a new digital media streaming platform. I have read extensive articles and know the average rate, but trying to apply it to a platform that hasn't launched yet. 

How do we identify available inventory without getting too specific? 

What is the best way to price without analytics besides comparing to competitors? 

It is a tricky space given the new ad tactics to avoid commercials. 


Karen Popp Sales, Business Development, Marketing Strategist

December 8th, 2016

If it is truly a start up, with no previous sales, I would advise flexibility in pricing.  The inventory issue will work itself out over time.  I wouldn't try to predict inventory requirements until you have sales in the pipeline.

Good luck!

Anil Chintapatla

December 9th, 2016

Hi Kari,

I can help you to get highest pricing for your inventory.
Connect me on Skype to guide you better. 

Skype: anilonline10

Wei Fang Hi manager

February 7th, 2021

Our expansion have warranted us to contact you to be in our team in your locality. An hour weekly with a rewarding incentive from our company when you accept our offer of being our intermediary in your locality. We shall give you more update upon your request. Email me for more yang.