If traffic and acquisition is your MO, Noah Kagan has a fantastic course called Traffic1M. Here's the lesson archive http://archive.aweber.com/awlist3938620
Global Marketing & Business Development Leader | Founder| Strategist | Board Member | Advisor | Trainer | Diplopreneur
January 27th, 2016
Although there are some decent book sections, Marketing Strategy of all kinds, like many other disciplines, is largely an apprenticeship endeavor; being mentored by someone on the job is best. That said, there are books that can give you an incisive slice of insight, such as Positioning: The Battle for Your Mind, by Ries and Trout. Great luck!
Consultant at Launch Pad, Co-founder of PowerGo Inc, Biz Dev, Strategy, Product Launch, International business
January 28th, 2016
I coach go to market at an accelerator in SF, (founders space).
Past VP Sales & Mkting many years in high tech. Domestic and global.
Happy to talk with you in the next week if you like.
Good job at bedrock! You have the basics down. Lets talk about where you
are taking this!