Social Entrepreneurship · Marketing Communications

Any great cases or models of good 'Communications and PR' in social entrepreneurship?

Hubert Grealish Brand, Marketing & Tech. Product, Market & Growth

January 12th, 2016

I am researching for a marketing/PR book chapter i'm writing on ... relating to social entrepreneurship and how best to approach it these days.

Looking to better understand more up to date practices, companies 'telling the story right'.. and better yet, not telling many 'stories' (half-truths or 'spin') at all. 

Do you know any great cases or examples to highlight, as best or emerging best practice? 

Thanks,
Hubert

Nakeisha Turner Social Engagement Strategist | Creative Marketing Innovator

January 12th, 2016

Humans of New York

Although it didn't start out as a company, the endeavor has found a way of genuinely telling people's stories in a compelling manor. 

Theresa Marcroft Marketing Strategist / CMO / Interim VP Marketing

January 12th, 2016

hi Hubert,
I work with a non-profit that is using smart communications & PR strategy to spread the word about adoption as an option for teens facing unplanned pregnancy.  No need for half-truths here:  teens today choose between abortion and single parenting mainly because they don't know that there are any other options. We're spreading the word about what a beautiful thing choosing adoption can be. Pls see www.UnplannedGood.org/
Happy to talk live if you want more info about the organization or our work.
Theresa Marcroft

Peter Connors Creator at HUGZ.com

January 12th, 2016

Hubert - I suggest you reach out to these two innovators:

Deron Triff, for work he has done: https://www.linkedin.com/in/deron

Alexandre Mars, for work he is doing: http://epic.foundation/en

Lorraine Sanders Fashion Journalist + Media Consultant

January 13th, 2016

Hey Hubert - You might check out the work the folsk at Elle Comm are doing. They only work with socially responsible companies and try to pitch stories with a positive impact. Have worked with them to interview their clients for several stories I've written in the past. Sounds like it's in your strike zone... http://www.ellecomm.com/

Hubert Grealish Brand, Marketing & Tech. Product, Market & Growth

January 13th, 2016

All thanks for the helpful responses so far, noted and i'll look into each of them. It's really helpful. 

Thank you,
Hubert 

Ben Judah Marketing Consultant, Ex-Paratrooper, Husband

April 6th, 2017

Take a read of this - it's super helpful for the basics. http://www.shankminds.com/media-tips