I have a startup that is launching a product for the wellness of women. It is meant to be an assistant for the people who want to be healthy but are too busy to fit in a exercise routine or eat properly. I know this comprises of a lot of people but we figured that a sizeable majority of women that would form our initial target market (a focus play for a startup) would be working in companies. We are trying to approach the corporates but are encountering some troubles. Here is where I need some help from the community.
- Would they not be interested in doing a pilot with us? We want to give them a 3 month period to try out the solution for their employees
- Is approaching the HR of the company the best way? Or would approaching CEO's and senior management be a better strategy?
- A classic startup vs corporate problem: Any tips on how we can evoke some confidence in our value proposition and that we can deliver what we are proposing at the end of the 3 month trial period?