Startups · Entrepreneurship

Any thoughts on using .co over .com for domains?


September 8th, 2016

Thinking of setting up the foundation of my business but still unsure which domain is the best way to go from a branding and SEO perspective.

Davida Shensky We help small to medium size companies put together a strategy for success and hold you accountable to follow through

September 8th, 2016

People automatically think .com first before anything else.  I would always use ,com if available for any domain name

Giacomo Sorbi Developer

September 8th, 2016

Build your main site as a .com and redirect everything there; now you have the luxury of picking a domain name that is valid in multiple first level domain (.com, .co, .biz, .net, etc..): don't waste it and invest pocket money to secure all the good ones.

A .co is quite likely to be often mistyped into .com, so, unless you feel generous enough to give someone else a good share of your visitors, just use it as another door to your place.

Shel Horowitz I help organizations thrive by building social transformation into your products, your services, and your marketing

September 8th, 2016

I would definitely go with. Come. It's what everyone expects. And it is what everyone will automatically type into their browser if they're not paying attention.

Sebastien Mirolo CEO DjaoDjin inc.

September 8th, 2016

Important technical detail to remember: .com is managed by a US authority while .co is managed by a Columbian authority.

That means when you try to get a EV SSL Certificate for your domain, that will be more difficult to go through the verification process with a .co than with a .com. It will take longer and you will have to jump through more hoops. For example, will not allow to verify .co email addresses, etc.

Joanan Hernandez CEO & Founder at Mollejuo

September 8th, 2016


Just to stress and repeat what Sebastien and Brent have mentioned. The .co domain does not mean company. The .co domain is the domain assigned and preferred to any entity willing to be displayed and offering their services to Colombia (the south american country), not Columbia (like the auto correct insists). Example.

While certainly the .co can be seen as a hack to dot company, it is not. Of course, the Internet is very flexible, nothing prevents you having or using this domain, but one should be aware of the limitation of challenges of using this or that domain.


Chris Sheehy Local SEO & PPC Expert

September 9th, 2016

Great question, and one that I investigated several years ago when the .co TLD was new. I bought it anyways and do use it as the primary one for my company.

With respect to .co being a global-TLD only - this TLD is a bit unique in that second-level TLD usage for .co is indeed a global one when used outside Colombia and is treated as such; universally as far as I know, by major search engines.

More info at > (a bit self-serving, and where my company is listed as an early user) and (somewhat less biased)

As for any benefit of using one over the other - that depends on what benefit you are considering. From an SEO perspective, there isn't one (from my 19 years experience in SEO). From a usability one, it is less common than .com but is picking in popularity/acceptance. Consumer audiences will get it - Blue-Chip enterprises might not. 
As a strategy, I suggest always owning .com, .net, and .co as they are all global. When considering new domains - try a naming convention that is inclusive of all three. 

Anthony Zeoli Digital Strategy and WordPress Consultant and Trainer

September 9th, 2016

I agree with Chri Sheehy.

Good post, Chris. I'm in alignment with your thinking.

Musab Navish Initiator at IAM GREEN

September 8th, 2016

Hi Catherine,

I feel .com domain is the best way to go. 

Judith Szepesi Founding Partner and Patent Strategist at HIPLegal LLP

September 8th, 2016

The .com is always the safe bet. Add to it the relevant unique domains out there, like .tv, or .bike, .io, or whatever is relevant to your business.  The .co address is much less interesting, unless it works well with your name.  (so is worthwhile, but is not.)

Domain registration is cheap, if you are the first. It's expensive to buy from someone later.

If someone already owns the .com domain, make sure they are not a problem for you, as a competitor.  They may well have a trademark, or at least a common law trademark on the name.

Asier Azaceta Entrepreneur @techabout

September 8th, 2016

If .com is available, take it, .co adds nothing, so you can go for any other than fits your business (either for the "theme" or for the country, etc..., which I would take as well, given they are inexpensive).
At the end of the day, having 20 domains adds 0 value, and the SEO doesn't comes only from the .com anymore, I guess. Keywords, ads, links, and content are much more important, IMHO.