@Mark Morris @Rob G @Dhruv Do you mind sharing any basic/foundational financial modeling template to mobile-app? I completely agree that creating your own using "Bottom-up" approach is best. Along with that, it would be beneficial for myself to have some starting point with the basic formulas I am going to use.
Thank you all for your help!
@Rob I can't agree more with a bottoms up approach and I'm not really concerned with the income statement, balance sheet, etc. As I mentioned I've tried to create some of these bottoms up statements based on some different assumptions, but they always seem to get out of hand. It might be more of a fundamental problem with how to make certain assumptions (i.e. estimated per user cost, network effects, value of CPM to businesses). I'm not sure if I'm trying to make it to complex or not complicated enough. Part of the problem I believe is that I'm in a very niche market and my user acquisition strategies will not be from typical google ads, facebook ads etc., but more of a "campus rep" approach. We are going to be launch our beta come January and our metrics will hopefully start filling in some of the gaps. However, we have some interested angels who suggest we start trying to raise now, which obviously requires good pro-forma statements.
Sorry for all the details, but I didn't know if there were some basic assumptions that are sort of industry standard, especially in a multi-sided market place. So as Preetha mentioned I was thinking that seeing some examples or templates that others have used would might be a good starting point.
With that said, I'll send you a separate message, if you still wouldn't mind sharing your model.
@Dhruv I'll also send you a message, thanks again for all your help.
If anyone else has any thoughts or suggestions on multi-sided market financial models, please feel free to chime in.