I'm thinking of trying LinkedIn marketing solutions to reach a fairly narrow audience consisting of telehealth managers/executives and possibly eye care professionals (ophthalmologists and optometrists). LinkedIn now offers a variety of options including sponsored content/InMail, dynamic, text and display ads. I was wondering if anyone could share feedback on their experience with with this service. What has worked best for you? What are your suggestions to maximize impact? How much budget and time do you need to commit to before you achieve results? How does it compare to AdWords? Thanks!
LinkedIn is a great place for professional networking and without a doubt one can find active profiles from most companies.
Apart from filtering criteria, the good thing is InMails campaign which is a great tool and sponsored content but pricing is on the higher side.
From your perspective, I also feel eCampaigns and Inbound marketing methods may work out well.
With all new changes, you need to consult a specialist who can create your niche database by considering active LinkedIn profiles and research contact info.
I can be of help, if interested.
I have been testing Linkedin's marketing solutions lately. Seems so far you can use ads, linkedin sponsored inmails, and also sponsored content.
So far the best performance that I have seen is by far on sponsored Linkedin inmails where the minimum bid is around $2.
On ads and sponsored content you are probably looking at $4+ per click which can get out of hands in terms of results for the budget spent.
Overall I find that Facebook ads may give you better results but it really depends on the nature of your business.
Don't go with LinkedIn Marketing solutions if you have a niche audience. Look for their buyer persona's in Sales Navigator, try to get their e-mail addresses and add them to your subscribers database. Regular E-Campaigns and Inbound marketing methods works best in your scenario.
You can try Facebook Ads or Purchase database with E-mails/Phone for ophthalmologists and optometrists!
Linkedin propose the variety of tools that have some limitations depending on the region of your interest. Please specify details and I'll try to help