Mobile marketing · Mobile Apps

App promotion strategy tips

Valeriia Timokhina Eastern Peak Software: Custom software development

August 17th, 2016

Let's share our experience about app promotion! What useful tips can you give to others? I would like to recommend this article: App promotion strategies that don't work: Top mistakes to avoid.
It contains information about the most popular marketing channels and overall mobile app marketing strategy.
Maybe you can share other resources or articles?

Anatolii Riabov Full-stack developer, startuper

January 24th, 2018

Before starting promoting your app there are some steps that should be undertaken, especially if you don't have enough budget at the beginning.

You can submit your app in some free resources and directories that will help you find first customers and increase brand awareness.

Here's a good list with such resources to begin with: 50+ App Promotion Resources for Appreneurs

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on August 18th, 2017

For app promotion, I highly recommend you boost your app ranking in the app stores, because about 65% users discover new apps by searching keywords in the app stores, and most of the just browsing the to 20(even less)apps, then the higher your app rank in the app store, the more downloads your app will get.

And the most efficient way to boost app ranking in the app stores is buying keyword search installs, which can boost your app ranking instantly, about 8~10 hours, it's really worth to have a try, save your time, monetize your app in a short time.

krystal liu App store optimization expert

August 29th, 2017

Promote app in related forums

There are many App forums which you can promote your app in there. You can ask people download your app and give you some advice to improve your app.

Collaborate with influencers

Most people like to follow others and be influenced by the words of some celebrities. Collaborate with these people can quickly build up your iOS apps’ identity and gain recognition in related fields. These people may include influential bloggers, newspaper journalists, and etc.

Get more app installs

Large amount app installs not only can help boost app store rankings, but also can make app rank higher in the search result. Data show that over 70% people download an app through searching in the app store. If your app have a large amounts installs, your app will come in the top few in the search result. You can ask your friends, classmates and families help, let them download your app.

Put your app on mobile app review sites

This method means that you have to find some reliable app reviews sites, putting your app on them to guide users to install your app. But you have to guarantee your app’s quality is good enough to be reviewed by audiences. When you reach out, you have to provide some support material of your app, like app links, summary, screenshots, video, etc. If your app received more positive reviews in these sites, you will gain a tons of traffic and installs.

Create blog accounts

Make full use of social media, create blog accounts and write some information about your app. Running these accounts, do not only write about your app, also write some funny jokes or stories to attract fans. Also remember often contact with fans, community with them, ask the advantages and disadvantages of your app, then you can improve it. And ask them help, let them advertise your app to their friends.

Blog commenting

Searching some targeted keywords in Google and find the relevant blog about your app. Then, add a valued comment at below with valuable insight and your app link. Typically, this method is used in internet marketer space. But you can also use this method to gain high-quality relevant links and traffic to your app and landing page.

Gain positive reviews and 5 star ratings

App reviews and ratings play an essential part in app promotion, which can affect your app installs and ranking in App Store. Thus, to promote an iOS app, getting more app high-quality reviews and 5 star ratings are necessary for app developers. You can ask your friends and relatives’ help, exchange reviews in some related forums or incentivize users to give positive reviews and high ratings. But the most effective way is to buy app reviews and ratings from a reliable company which can provide real users’ reviews.

Alex Turner internet marketer, entrepreneur

June 20th, 2018

Great app promotion offers experienced team of developerrs & apps optimizers Codenetix. Go to their website to get more information about app promotion in general, customised promotion strutegy, apps development. Yuo can get good results even if you don't have enough budget.

tess dvow Marketing Expert

June 26th, 2018

very comprehensive answer by @krystal liu

I would just like to add that you should focus on joining groups and forums where you can ask users to download your app and try it out leave a review

Akhilesh Choudhary Digital Marketing Manager at Sphinx Solution Pvt. Ltd.

August 17th, 2016

Devising an effective mobile app-marketing strategy have two core points. The first one to boost awareness of app and second keeping your app audience engaged.

#1: App discovery doesn't just happen in the app store
   Takeaway: Make your app discoverable everywhere, including search
#2: App engagement and reengagement is key, as app users tend to lose interest
   Takeaway: Make your app's value clear
Considering both a comprehensive marketing strategy can be made, A worth read: How to do pre-launch app marketing