Mobile marketing · Mobile Apps

App promotion strategy tips

Valeriia Timokhina Eastern Peak Software: Custom software development

August 17th, 2016

Let's share our experience about app promotion! What useful tips can you give to others? I would like to recommend this article: App promotion strategies that don't work: Top mistakes to avoid.
It contains information about the most popular marketing channels and overall mobile app marketing strategy.
Maybe you can share other resources or articles?

Akhilesh Choudhary Digital Marketing Manager at Sphinx Solution Pvt. Ltd.

August 17th, 2016

Devising an effective mobile app-marketing strategy have two core points. The first one to boost awareness of app and second keeping your app audience engaged.

#1: App discovery doesn't just happen in the app store
   Takeaway: Make your app discoverable everywhere, including search
#2: App engagement and reengagement is key, as app users tend to lose interest
   Takeaway: Make your app's value clear
Considering both a comprehensive marketing strategy can be made, A worth read: How to do pre-launch app marketing