Product management · Product Development

Architecting Shock and Awe into Product Experience

Peter Radsliff Consumer Tech Marketing & Product Executive

January 30th, 2016

I'm sharing knowledge about how to create a "GET OUT!" moment for a product's user experience - article here:  http://bit.ly/onproduct2

Forget about “build it and they will come.” Products without scalable distribution channels will fail to gain traction. Instead of hiring an expensive marketing team, take this course to master SEO, content marketing, retargeting, viral loops, email marketing, and sales funnel optimization.

Clark Quinn Executive Director at Quinnovation

January 31st, 2016

Nice article. I'm partway into Kathy Sierra's BADASS, Making Users Awesome, and it seems targeted to take that Shock and Awe further. She suggests that even better that folks aren't just awed, but become more capable in elegant ways.  Subtle nuance, but think it's important. For instance, if the throw-and-film camera didn't make awesome video too, at the end of the day folks would be disappointed. Check it out. 

Shel Horowitz I help organizations thrive by building social transformation into your products, your services, and your marketing

January 31st, 2016

Never thought to borrow the term, "Shock and Awe," but I'm definitely an advocate of surprising and delighting--and using that to differentiate.

I love that you take this way beyond product design:
- Have a human answer the company’s main telephone line without a menu tree
- Empower customer service agents to solve customer problems without an escalation
- Have the CEO respond to customers on the company’s Facebook page or Twitter feed
- Include a toy dinosaur in your product cartons…oops, that one’s already been done. ; )

In the launch for my new book, Guerrilla Marketing to Heal the World, my shock-and-awe moment is the claim that we can turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance--not through guilt and shame, but through the profit motive. http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/