Startups · Alpha

Are tech conferences worth the money?

Aly Mahmoud Marketing Executive at Osool for Real Estate Services

June 21st, 2016

My start up just got accepted to exhibit at ALPHA Web summit in Lisbon next November.
The tickets are quite expensive, I'm wondering if these events are worth the money for a seed-stage start up? Cheers
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Brian McConnell

June 21st, 2016

Conferences are a terrible way to promote a new company. I've been active in startups for 20 years. Very few of them will generate decent leads. People don't go to conferences to find new vendors like they used to 10 or 20 years ago (they use the web for that).

Scott Ling CEO/Founder @InstantAPI - Investor of time and knowledge to BitAngels - Lean/Agile Mentor

June 21st, 2016

1. never as a start-up pay to attend or pay for a demo table. you money is best used elsewhere.

2. you only get out of a conference what you put in effort wise, great for general socializing, awareness and some networking, don't expect anything to impact your bottom line, if you do get lucky - enjoy it, just don't expect it.


Summary: if you get a free demo table and tickets - do it, if not don't. (based on experience of paying and not paying for demo tables and tickets at far too many technology, startup and funding events over the past 5 years.  not paid for any tickets in the past 3 years.)


Guy Poreh Founder, Playground

June 21st, 2016

Honestly, It's a wonderful way to waste your seed money and get really frustrated.
Everybody gets accepted to exhibit at conferences and there's no need to repeat what the smart people before me said.

But, if you can get yourself to present on a stage, or be part on an expert panel, then you have a real chance of getting somewhere.

Kirill Pertsev

June 21st, 2016

If your customers would be there in significant numbers - definitely go. If not it's a leisure trip. Alex Turnbull summarized it perfectly https://twitter.com/kpertsev/status/741111040688033793 I've also written on that some time ago, but used too much swearing, so I'm not going to give a link :-)

Ian Shearer Executive Chairman at Parakeetplay

June 22nd, 2016

I note that very few of the comments above display any real knowledge of WebSummit (except Assaf) and they all talk about conferences in general which is not very relevant. They are not all the same.
The history of WebSummit is that it started in Dublin (Ireland) and has this year moved to Lisbon. Collision is a sister event. 
Its not in any way an industry specific event (other than its a technology event) but it does attract a lot of big names and big VCs.
So if you are looking to find customers its probably a bad way to spend your money. On the other hand if you are willing to "work" the conference you can make great contacts especially around the VC and partner area.
As one of the other contributors said, you should find out beforehand who is attending and arrange to meet them during the conference. You will get out of it what you put into it, as with most things in life.
I was involved with one Company that chose WebSummit for its official launch a couple of years ago.We got an astonishing amount of interest. However due to our own incompetence we failed to probably follow up properly.
There is an incredible buzz to WebSummit, and there will be a huge and very international attendance in Lisbon this year.

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June 21st, 2016

Please don't invest in shows yet. They are not prospect rich in their value tas they used to be and the competition is fierce at them. Instead, byou can deliver the same impact via a webinar to a selected audience that can be actual prospects.  

Please pass on the show and assess a better more direct way to get to "I need it now" prospects so you and you alone are the company being seen . 


Chicke Fitzgerald

June 21st, 2016

The key words in your post are "just got accepted to exhibit".  Conferences exist to sell trade show space to exhibitors, so it would be rare not to be accepted.   If this show has an entrepreneurial track and a special deal for early stage companies, then it could be worth your while to exhibit.  

But I agree with the previous advice that the real benefit is attending, IF and that is a big IF, you are the kind of individual that can walk into a room full of strangers and determine where to spend your time and if you can open up the needed conversations.  

For years I used to participate and even have a booth at the biggest industry event in my industry (travel technology).  A few years ago they started broadcasting it free and I can now listen and TWEET.  They have gigantic screens in the main hall showing all the tweets, so now people think I am there.  I have visibility and I can listen and Tweet at my own pace.  It works for me.


Gary Belford Board of Directors Recruiting

June 21st, 2016

I don't know your total expenses or your tolerance for the costs from your email Aly. I assume since you are considering going, the costs are somewhat in line with your expectations? I would ask / find out how long the event has been in existence. Is it growing yearly? Ask for a list of previous attendees and canvas them for the quality of the event. Are previous exhibitors satisfied with 1) the attendance 2) quality of the attendees 3) does the format of the event allow for ample visitation / interrogatives by attendees. Also, what are your expectations? What would make this a good event for you? Gaining an investor..(probably not likely)....2 or more sincerely interested parties? I will say from my experience of attending many shows in the IT and Biz Dev world, that you get as much from a good event as you put into it. Meaning, walk around, greet as many people in your proper universe as you can...donot laze...the hours are precious and go by quickly. Lastly, one can do well in a good event, it is almost impossible to do well in a poor one. Gary M. Belford 415-336-7256 garymbelford@gmail.com

5 * Agents for a TV Channel Franchise

June 21st, 2016

I recently attended the Connect TV Conference on London,and found it to be a coffee drinkers flunk-in,with none of the advertised lectures,a lot of suites walking around looking like their names were well promoted on their VIP Passes,every product performed the same function,money well spent?  ........................bah!

Anonymous

June 21st, 2016

I disagree that conferences are a waste of time for any company. Conferences are where buyers and investors attend. The outcome of your experience & ROI will depend on your strategy when attending a conference.