Fundraising · Investor relationships

Are there any quality software pipeline tools to manage investor prospects?

Jonathon Lunardi

February 18th, 2015

I run the ServingVETS.com platform which is a reviews and recommendations engine for America's Veterans integrating into civlian life after their Military service. We are growing significantly and are now raising our first angel investment round of funding. We have many interested investors and are also casting a wide net for more investors to maximize the value of our company and find the right fit for us. We are organizing all of the leads and ranking each investor using a simple excel spreadsheet, but I was hoping there would be a software tool out there that could do this for us and do it much better.

Does anyone know of such a tool? It would be similar to Salesforce or SugarCRM, but specifically designed for the unique needs of managing accredited angel investors.


More than 65% of new companies fail because they lack funding. In this course, you’ll learn common fundraising mistakes, how to nail an elevator pitch, how to craft a killer pitch deck, where to source investments from, and all about term sheets and convertible notes.

Marc Rowen

February 20th, 2015

Arthur, yes that's what I was getting at. Thanks again!

Jonathon Lunardi

February 18th, 2015

Marc, Yeah, I totally agree and I have used Insightly before. I don't really like it that much honestly. I have had another founder on FD who is thinking of developing the exact software I was talking about, so I am working with him a bit to see if a MVP is in order.  

Tom Hart Independent Management Consultant and Entrepreneur

February 19th, 2015

Streak CRM is pretty good if you like the idea of doing it in gmail, and also includes some nice power gmail features like email tracking, snoozing, email snippets, and send later

Nathan Beckord

February 20th, 2015

Hey Jonathon-- you might check out the tool we built in Foundersuite (full disclosure- I am a founder) called "Investor Search + CRM." It was designed to replace the google spreadsheet, and allows you to 1) search for investors by industry & location; 2) import investors into the CRM with one click; 3) see how you're connected via LinkedIn; and 4) manage your investor targets in a visual way. 

It also comes with a bunch of supporting docs like pitch decks, models, cap tables, etc. 

We don't have a data room to track views-- for that I suggest using Docsend, which I find to be excellent and intuitive.  

Zachary Mortensen Founder, Ghost Robot

February 19th, 2015

We've been using Podio.com for a number of different uses like this. It's worth checking out.

Marc Rowen

February 19th, 2015

Arthur, looks like you provide a link rather than a document, which some people are used to. Also, it looks like anyone else must provide their name or email address before looking at the document. Most of the time, I would have no problem with those things. But there are sometimes when I don't want any sort of barrier to someone viewing my forwarded decks.

Arthur Veytsman Founder at Immerss, 6x Entrepreneur & Angel Investor. Building relationships with Angel Investors worldwide.

February 20th, 2015

I've had no issues with that because the link is always included in the email with other info and it's never a cold-call type communication.   It's not any different than a link to drop box for example.   I've not experienced any pushback on this at all.  Hope I answered your question.

David Amiekumo Director of Programming at Business Reporter

February 19th, 2015

I would use a pipeline management software like Pipedrive. Although created for sales I use it manage various tasks which involve a pipeline.  

Anonymous

February 18th, 2015

I've heard good things about Pipedrive but never used it myself. For fundraising, I think it might be overkill - good old google spreadsheet is still my go-to.

Matthew Himelstein I love to build teams and solve problems

February 20th, 2015

I use Pipedrive for sales but they don't allow you to connect more than 1 organization to a deal - so the actual sales pipeline doesn't work. 

I use Trello for managing my fundraising, which is a simple list tool, but allows you to manage the funnel movement manually. Each square on the list is a potential investor - and I move them through this funnel:
1. Need connection for
2. Have connection, need intro
3. Intro made, awaiting meeting
4. Met, awaiting response
5. Result 

This is by no means the end-all of organizing deal flow but it works for me.c