Business Analysis · Entrepreneurship

Are we still on "chicken-egg" dilemma?

Natalya A Meyer Legal adviser and project manager.

May 22nd, 2019

Perhaps you also received a lot of requests to help "find money" or "just find an investor". Even my mom is addressing this from such angle.


Of course, there is nothing wrong with looking for money. But even if we go far back to the theory of exchange, we would see that money appeared as a medium, showing a rate of exchange.


That said, we often tend to forget where we start and why, with all this dynamics, bubbles and fast pace of events. But slowing down for a second to look at the nature of money, would give you enough time to understand that you can not use the exchange currency for an unknown exchange. Even if you exchange it for an idea, there is a value you put into it.


To me, as a pioneer of business of awareness (aka "business with a heart"), whose intent is to help create business aligned with its founders on all levels, it is essential to explain that whether you want to invest or to find an investment, there has to be a project that calls your name. That's that. Very easy. If you are looking for long-term partnership in your business, you have to really understand why this project is so important for you and your partner. Maybe beyond the money, maybe with all sorts of impact.


And now, my question:) How many of us truly think about the project and go to all depths before we start convincing others. Ah, and I've just found an answer to my question as to what was stopping me:) I hope this will help you too.


Best,


Natalya



David M

May 29th, 2019

Based on my experience very few. This is evident in the reality that so many would be entrepreneurs never construct a proper well thought out business plan, and then wonder why their business fails. They have no road map.

Chicke Fitzgerald

May 22nd, 2019

LOVE your post Natalya. I am the master of convincing others to work with me on what I now call an "tiger team" basis, versus "sweat equity" basis. I've had over 22k hours invested by my "tiger" team. They are true believers.


Now are they urging me to raise seed money before we have sufficient revenue/traction. Yes. Am I resisting. Revenue solves a multitude of problems that investment doesn't.


Am I bringing in a little more friends & family money from early believers? Yes. That will help us get that last mile.


Then when we raise the seed round, we won't need it, which is the absolute best time to raise money.