Fashion · Fashion Design

As an entrepreneur, how critical is it to give in or not give in to market demands?

Paynette Nyawara Founder and CEO at Velour Model Management

Last updated on November 16th, 2017

Hi guys,

So i,ve been in business for a little over a year now, its a modelling agency. Initially we did not have a lot of traffic, for example in the past year we barely got any work, but the past few months have been overwhelming.

People have started asking us where our offices are and it is not something I had planned to have so soon. I solely fund the business and it hasn't been a walk in the park. Should i give in and get an office or stick to my plan of waiting till after 2 years of business and if possible, what are the consequences of either?

Carl Hunter Roach @CarlHunterRoach

November 19th, 2017

Sometimes the answers are in the grey. Rather than deciding between the two options “no office” and “full time dedicated office” consider these possibilities:

1. Rent an office space, by the hour

2. Rent a desk at an existing company and rent a meeting room from them when needed

Sometimes, a client asking “where’s your office?” is just “where are you based?” and not an expectation that they want to spend their time visiting you.

So, think of ways you can answer the question without wasting money until you’re ready for an office. Don’t get an office simply to impress - your gut has been right on this one.

good luck.

Joshua Chin founder and CEO of

November 20th, 2017

1. I would response to prospect that we are virtual base. And we have no intention to setup office as our team are so vastly diverse.

Different project require different expertise. We actually connected to many talent across country. (i use zoom to connect globally, and i will show the prospect about my products demo thru zoom, first hand experience he dont need an office)

2. I will forward him my 3-5 previous projects as references.

3. I will cut him a offer with risks reversal guarantee. "7 days money back, or mock up for free" - no brain entry.

Luiz DeLaja multidisciplinary creative in areas of Design ,product development, events, hospitality and culture1

November 22nd, 2017

As much as in the industry the office of the agency ,just like the studio of the designer is a calling card it can be an expense that would close you before you start!

Look for possible co work space with creatives thats soo modern and a great way to get by now!

Stick to your guts and don't as you planned!

David M

November 17th, 2017

Buzz word of "pivot" applies here. If you do not expand to meet the demand, you also need to evaluate your marketing plan. You have to make sure by not expanding to meet demand, you are seen as selective, and not just unprepared. What does your business plan dictate with regard to your situation?