> 1. Risk of (irrecoverably) turning off the target market with a poor product
> 2. Time consumed in rectification and customer service if product not up to scratch
> 3. Cost of recall -could crash the company
> 4. Brand damage
> 5. Get positive feedback from early adopters which prevent you focusing on the core market
> 6. Gives away your secrets, and weaknesses to the competition
A generic remedy to all these cons is to release the product for a small but representative of the core market group of early adopters. Particularly:
1. Target group hopelessly turned off? Unlikely, but if this happens, just find another group. No other groups? Then you don't have a market, you never did.
2. If support takes too much time, scrap the release and return to R&D.
3. Don't recall.
4. Brand? What brand? Okay, re-brand the product for the next release.
5. Whaaat? Well, hmm, okay, that's why you choose a representative group I guess.
6. Small launch will keep you below the radar, so that's okay. But in any case, if you're afraid to launch because the competition will steal your secrets.... well... uhmm... then don't quit your day job because you will NEVER launch.