Die slowly...I'm assuming we're talking about the company's death.
Entrepreneurs often think of business as an "all in" gambling mentality, but it's that kind of decision making process that probably led to this point. Going on luck and throwing money at some marketing campaign isn't likely going to turn things around. Slow, methodical strategy is what is most likely going to give a chance at turning this thing around.
That being said, if net profits are on the other side of this story, are you in a business that has a big enough potential to be worth the effort?