We are excited that our app for schools is now gone through a final beta and is ready for the real market.   We are ready to reach out to schools and school districts.   

Given that we are bootstrapping this company, we currently have limited resources.   So I wonder what the group thinks the best sales and marketing approach would be: 
  1. Cold calls?
  2. Higher a commission only sales person or two to make cold calls?  (I know with commission only it can be hard to attract a good sales person, however we can pay high commission and our product will be reoccurring revenue). 
  3. Email campaign?
  4. Direct Mail campaign?
  5. Google Ad's?  
  6. Something I haven't thought of?
Thanks in advance, 

Michael Meinberg