Marketing · Mobile

Best mass text messaging platforms?

Aaron Jun

January 26th, 2016

I've been looking into utilizing text messages to flesh out a component of our business. Does anyone here have experience with any of the mass text platforms? I'm looking at businesses like Peachd as a template. Thanks! 

Matthew Donovan

January 27th, 2016

Full Disclosure: I'm the Founder and CEO of

First: Start with Established, Legit Providers
You should absolutely start with the US Common Short Code Top Providers list. If the provider you're looking is not on this list, you really need to pause. SMS/text messaging is, now, a very regulated industry and the penalties for non-compliance are no joke. You will get what you pay for.

Second: What are you Trying To Do.
Identifyexactly what you're trying to do, so you can pick the best providers.

A) SMS Marketing & Outbound Messaging: Twilio is not a good solution for this, per se. Whereas, several others (specifically EZTexting & Tatango, and yes my product txtsignal) are built for these purposes and each have around for 10 years or more experience helping all types of organizations with SMS

B) Transactional: If you need to send a receipt that is generated out of your app/system/etc, then Twilio can be a great solution. Theirproduct line is extensive and they have a greatAPI.

Third: Determine Volume level and type.
You would need to determine the volume levels you need. (Sort of correlates to my second point).

A) If you need to send lots of messages, you'll need a short-code based SMS service (txtsignalEZTexting, &Tatango).

B) If you need to send a minimal amount, you can plug Twilio in and use a long-code. Note: Twilio throttles the long-code outbounds to 1 message per second, so it doesn't suit anything with volume. And then there is the new regs.*

Volume Type
A) Outbound: If the majority of messages will be generated (from start) as outbound, you'll need short-code based service.

B) Transactional/Conversational: If you need transactional or conversational, you can use a long-code service like Twilio.

* Last spring/summer, regulations were put in place regarding how long-coded SMS numbers can be used. Without getting into details, the regulations address using long-code for outbound/volumes.

Of course, if you have any other questions, hit me up with an email [removed to protect privacy].

Jonathan Chizick Startup Executive | VP Business Development

January 26th, 2016

Check out Sonar ( If it seems like what you're looking for I'd be happy to intro you to the founder.

Chris Gorges Managing Director, Infinia Group // Founder, Biddlist

January 26th, 2016

Tac Tacelosky

January 26th, 2016

We use Twilio and are pretty pleased with it. We used Voxeo previously, it was okay, but Twilio is easier. Tac Tacelosky

Katie Ellias Senior Associate at Sofinnova Partners

January 26th, 2016

Check out Hustle Focused on political campaigns but can be used for business as well. ----------------------------- Katie Ellias m: +33 (0)6 33 97 37 66

Iulian Circo Social Entrepreneur

January 26th, 2016

is this one-way or two way?If it is one-way, there are loads. If it is two-way, it gets tricky, depending on the countries you are focusing on.

Steve Getman Executive and business consultant

January 26th, 2016

Twilio is inexpensive and flexible but requires some work to get up and running. I've also used to get campaigns up and running in minutes.

Aleksey Klempner

January 26th, 2016

Depends on what you're looking for. Are you looking for a marketing platform where you can setup business flows based on events, scheduler, etc.? Or you're looking for transnational SMS platform where you can send one or more sms at a time. 

Tad Bogdan VP Sales at Omnity

January 27th, 2016 is probably the most reliable, and one of the largest, with global coverage. They have good campaign manager tools and do SMS messaging for thousands of small businesses all the way up to SMS messaging for the largest clients like WhatsApp.

Disclosure: I was a founder of MultiMode, which was acquired by Clickatell many years ago.

Jason Mark Solving YOUR hardest problems.

January 27th, 2016

Hi Aaron,
We just started working with a company who's created a similar software platform. They built it for their existing customers and have half-a-dozen people using it, but are looking at expanding. Would it be possible for someone from my company to speak with you (or anyone else on this thread) via phone or email for 10m to better understand your needs and buying decisions? Your input would be invaluable to my client as they look to productize their software over the next 6-12 months.