Franchising

Best way to find franchisees for a business club / alliance to help it spread internationally

Mato Gat Passionate in sales, marketing, added value, cx and market developments. Operating in CEE region.

December 3rd, 2019

What would be the best way to find franchisees for a business club / alliance to help it spread internationally? We have a great business opportunity - solution for each local country worldwide and seek suitable entrepreneurs who would help spread and develop it as franchisees. What would be the best way to promote - spread it?

Paul Garcia marketing exec & business advisor

December 4th, 2019

You're asking about tactics when you probably should be asking about strategy. There are several very well-known franchise advertising sites. I'm surprised you don't already know about them. They host conferences and trade shows, they have a magazine, etc. Reaching people who are interested in franchises is easy. Having a strategy to persuade them is an entirely different issue.