I have a very specific function in my app that is dependent on a lot of transportation drivers in a small area. How you would go about growing the number of users in a given area? Would you hire a marketing firm? Buy mobile advertisements? Partner with an existing mapping service? My initial thought was to grow the "mapme.io
" as a brand - independent of big car companies or existing mapping providers. My focus here is to build trust (grow user bases) so that the service will keep users' data anonymous.
company web site:
app: (it's not ready but some of it is live)
edit: the app itself is made for all kinds of transportation: car drivers, pedestrians, motorcycle riders, buses etc.
thanks for the responses already - I have thoughts on this first venture but not validation on business decisions.
edit2: I received a lot of great ideas here - I wanted to thank you all :)
I think I'll try to get it to go viral in a "busy" city that is primed for a good adoption rate out of the gate.
The major incentive for users is to be more aware of their surroundings - I've read too many reports on bicycling vs. cars and I want to help in a way that isn't "creepy". A benchmark could be something like
"ambulance response and delivery rates drop time marks to help get people to the hospital faster". There's some additional features planned - like Augmented Reality and Google Glass support along with enterprise dispatching and a private IoT service to track personal things along with analysis.