As an investor, I always like to see the exact position of the company in it's current guise. Most importantly, WHY are they looking for further investment. If the company had a few years of non growth but did solid business in that time, I would want to be sold the plans for short term growth, and long term sustainability. Has there been key changes to personnel? Has the business engaged in a new opportunity? Have they / are they looking to diversify their product / service? Is it a niche market they are operating in / moving into?
Provided the company doesn't have an alarmingly concerning financial position, and I can share the enthusiasm of the future scope, I can be engaged.
Most importantly, tell the truth. Most investors will smell a rat when one sits in front of them.
Who are the key people within the business, that drive it and shape its direction? They are the ones who should be at the forefront of the search for investment.