Right now we are focused on user acquisition and what marketing channels work best. There are tons of products out there, but many seem to overlap and being a startup our budget is tight. More specifically I’m looking for suggestions on:
1. The simplest way to track our “AARRR” metrics and what tools are required? (For example is there a difference in different services like Kissimetrics, SEO MOZ, etc.? Do they provide different data? Since manpower is short and we are so early, should we try and limit the tools?)
2. What tools do you use to test and track your marketing channels and how do you do it? (For example do I need to use the metrics from bitly, mailchimp, social media, etc. and tie it all together?)
3. Any suggestions on a dashboard to monitor all this data (i.e. Geckoboard, Ducksboard is one better than the other? Or do tools like Kissimetrics already provide me that dashboard?)
tools do you suggest for User testing?
Obviously the metrics and tools can easily get out of hand, so looking for some of the most simple plans and suggestions on how others have done it. Thanks in advance for any help you all can provide.