Blogging · SEO

Blog SEO

Mike Preuss Growing Visible & helping other early stage co's

July 16th, 2013

Are any blog platforms better for SEO than others? I want to use a 3rd party blogging platform (e.g. Tumblr, Wordpress, etc) and host it on my own subdomain. 


Hayden Tay Marketing and Customer Success Manager at ChargeSpot Wireless Power

July 16th, 2013

Depends on your audience. Wordpress has stronger built-in/plug-in SEO capabilities. Tumblr has very powerful built-in social sharing if you're aiming for their demographic (young, visuals, pop culture etc.). I've personally found Tumblr weaker for SEO though. 

Toren Ajk Digital Marketer

July 16th, 2013

I agree with both Cynthia and Ryan, self-hosted Wordpress with Yoast SEO http://yoast.com/wordpress/seo/ plugin as your base is the best way to go for SEO. That said SEO in competitive markets is 80% links and 20% on page factors (your actual site).

Wordpress with Yoast gives you a good framework for the on page rankings but you still need to determine the best keywords to rank for, integrate them correctly into the content (keywords in the title tag is still the number 1 on page ranking factor), setup your categories/navigation correctly, etc. Then you need to create/promote your optimized content in order to get/attract links.

Simply picking a platform and putting up content won't help you much unless you have a full marketing plan to reach your goals. SEO isn't rocket science but it also requires more thought and effort than most people realize.

Juston Brommel Growth Strategist & Advisor to CEOs

July 16th, 2013

Tumblr or pinterest if you blog images. Otherwise wordpress is typically better, and much more flexible for themes, etc.

Paul O'Brien

July 16th, 2013

3rd party platform generally isn't the way to go if you mean a hosted version like Wordpress.com or Tumblr.  Yes, Tumblr ranks well, so does blogger.com.  But SEO is not a thing that is just on or off; it fact, the term is increasingly misleading as Google has enhanced it's engine so much that how you rank is primarily determined by only unique/quality content, social validation, and other's content on your behalf.  Successful SEO is really just a matter of it being part of your company culture... good UX, developers who always consider the implications of what their doing to searchers, good PR/BD, content marketing, and business intelligence (by way of key word intel - easily done through Google Trends of Adwords).  

So why not have a 3rd party hosted platform?  Because it isn't your domain.  If your business is on domain.com and you set up a blog on tumblr or domain.blogspot.com, etc. you aren't building and leveraging your businesses domain equity.  "Can't I just use the paid version to have it live on my domain?"  Yes, but no.  It's still not yours and at the end of the day, you don't control 100% of the experience to ensure it's consistent with your business model... for example: being able to reduce bounce rates by having a custom blog UX that draws the audience further into your business, optimized by multivatiate testing.  What does testing and conversion rates have to do with SEO?? Everything: SEO isn't a thing anymore, it what happens as a result of doing things online well.  Bounce rate is one of the most significant factors determining where you rank.

Set up your blog on Drupal, Joomla, or WordPress CMS (not the hosted version - download it and install it on the same server as your businesses' website - NOT a subdomain!).  Frankly, I'm being generous in referring to Drupal and Joomla - set your blog up on WordPress.  60% of the internet isn't wrong.

Want the easy way to do it?  Check out http://wpengine.com
Upload a theme you love from ThemeForest.net

Install these plugins (for SEO):
Redirection
All in one SEO

Tim Kilroy Analytics - LTV - Boosting Profits - Digital Marketing

July 16th, 2013

Hayden Tay, Tumblr is generally weaker for SEO because of the content that is shown (shared images, etc) rather than a fundamental weakness in the platform. But Mike Preuss, just use wordpress - it is easy to use and there is a vibrant developer community around it

Anonymous

July 16th, 2013

I personally love WordPress with Yoast SEO plugin. We're using it and driving really good organic traffic.

Tim Kilroy Analytics - LTV - Boosting Profits - Digital Marketing

July 16th, 2013

Wordpress is easiest and the self-hosted versions are essentially a full CMS that you can run your entire site from, if needed- and host it in a folder www.yourdomain.com/blog rather than blog.yourdomain.com if you can - it makes some difference.

From an SEO standpoint, the platform doesn't really make the difference - it your content and social presence that drives the best opportunities.

Rand Owens CoFounder Spartups Accelerator

July 16th, 2013

Mike,

As a guy who has done SEO and digital marketing for a while, I would have to say Wordpress is the more progressive SEO blogging platform. 

It allows for more customization on the seo front and many of the plugins are rather noob targeted. The caveat is that you must self-host. Using wordpress.com is not a powerful option and works at the same level as blogger or any other platform. 

Feel free to ping me if you have any specific questions.

Fahad Siddiqui

July 16th, 2013

Technically, you should be able to get the same value of out most, but I prefer wordpress because of the number of plugins available that help you with SEO.

Ryan Singel Founder at Contextly

July 16th, 2013

Wordpress has very good SEO plugins (as Cynthia mentioned, Yoast is good), and you can easily host it on a subdomain or a folder, even if you don't install it yourself.

My company Contextly, which [self-plug here] does awesome content recommendations for publishers and company blogs, uses WPEngine to host and take care of updates, etc.  We have the blog running on http://contextly.com/blog.

You just need a little Apache magic to get it onto a folder, rather than a subdomain.