Brand Image · Marketing

Brand Building and Gorilla Graphics

Dave Angelow Board Member at HAND Austin

July 21st, 2013

We’ve got a dilemma and need help.  In the context of gorilla marketing we’re looking to find unique graphics/clipart - something to stand out and be noticed as different that default images included in MS graphics. 

We’re starting an outsourced BI service and for a services business we believe image is everything to do with creating a unique brand.  We’re looking for sources that provide edgy, fresh graphics that we can use for proposals, final reports, etc.   

Question to the FD community, what sources do you use for graphics and images?  We’re not looking for a logo our outsource presentation development, but a set of unique graphics to use/reuse internally.

What’s your approach for creating an image unique from the herd?

Ryan Rich

July 21st, 2013

If you're startup is in fact at the point where the things like you've mentioned are tangibly necessary then the only option I'd think is to bring on a designer.

To answer your questions: 

Question to the FD community, what sources do you use for graphics and images?
We use our designer

What’s your approach for creating an image unique from the herd?
Our designer has a pretty unique style. That helps us stay current and fresh. 

Eugene Osovetsky Software Engineer and Technology Entrepreneur

July 21st, 2013

Some sources I know of for images/graphics: and other stock photo sites (paid, has both photographs and vector graphics illustrations; "Icon sets" can be particularly useful). (free with attribution)
- Flickr advanced search - you can search for images licensed for free commercial use
- Of course, there comes a point where you do need a designer. Not necessarily a full-time one, but perhaps from sites like 99designs, CrowdSpring, DesignCrowd, etc, or even eLance. And can be a good place to find a designer with a style you like.

 This is a common problem, I'd also love to hear what other people use.

Trevor Collins Crowdfunding Entrepreneur & Co-Founder of 100 Danish

July 21st, 2013

+ 1 for finding a designer. There is most likely a plethora of creative-type people in Austin who you could tap for their skills. 

Also, if it's a fun project they could crank out in an afternoon, some may even do it for free or defer payment for when your company has grown. Especially if they like you and it could lead to more work for them down the line.

Chris Mendez Product Manager, Software Engineer

July 21st, 2013

As a starting point, it might be helpful to re-visit your mission, vision, and value proposition. They should be great sources for keywords you can then use to query Google images, Pintrest, the Noun Project, Flickr, and I'd also look at your primary and secondary competitors and identify how they communicate themselves visually.  Some key items to look for are typeface, color palette, artwork, visual imagery and possibly a logo or mark. From there, you'll have a lot more insight on how to present yourself as unique.

Mike Winer

July 21st, 2013

Dave, you wrote that you were looking for someone who could "provide edgy, fresh graphics that we can use for proposals, final reports, etc." You stated that you were not looking for a logo "but a set of unique graphics to use/reuse internally." I'm passing on the contact information for a graphic designer who has done some powerful work for me. Because of health issues, growing my business is on hold, but what she has produced so far has gotten "Wow!" kinds of responses. She's in Asheville, NC and I'm in Portland, OR. But in this day and age, distance doesn't matter. I've included examples of an overall approach as displayed on a T-shirt and examples of a "hero/heroine" she created that would be adapted to different situations. A series of these kind of designs could be produced, I'm sure, so you'd have a portfolio of graphics to choose from that would repeatedly cover most situations. And as your business grows and you earn more about what you need, I'm sure you could commission a few other graphics to fill in you "graphic bank." Hope this is of help. Mike Winer You can reach Lael at: Lael Alon Designs 828.230.4914

Jason Oliver Founder and Technology & Product Executive

July 21st, 2013

I've used before, these and other crowd sourcing design sites give great options and help find people you can work with again after the project is done. Plus in the process you get great ideas that you never thought of, for the same price. You get 100s of suggestions based on your requirements for dozens of designers.

Shutterstock as mentioned before is a good resource for graphics - again sometimes just for inspiration. Another site you can look at is - they have some great templates you can buy inexpensively.


Dave Angelow Board Member at HAND Austin

July 21st, 2013

Thanks for the leads and ideas!  

Having a go-to graphics person is great yet not at a stage yet where we can keep a full-time person busy.

One other point I neglected to mention initially, we're using Prezi as an alternative to boring PPT shows.  If you know of (or are developing) presentation tools that are edgy and fresh would be great to know


Paul Travis Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development

July 21st, 2013

After finding Prezi some 3 years ago, I think you might find this valuable as well -- I just started using Powtoon.

Kristann Orton Helping clients design at the intersection of business goals and technology needs | Innovation Catalyst

July 21st, 2013

I was recently pointed to I haven’t tried them yet but it seems like a good way to get the best designer. It is basically a design contest, and you only pay if you find one you like.

Dimitry Rotstein Founder at Miranor

July 21st, 2013

If I need images I usually use ShutterStock. In my experience, even though stock images are not original by definition, within 25 million of them you are more likely to find something that looks original than by hiring a designer (unless it's an exceptionally good designer, but those are rare and expensive). I did hire a designer on a couple of occasions, and the results were mediocre at best.