Brand Image · Marketing

Brand Building and Gorilla Graphics

Dave Angelow Board Member at HAND Austin

July 21st, 2013

We’ve got a dilemma and need help.  In the context of gorilla marketing we’re looking to find unique graphics/clipart - something to stand out and be noticed as different that default images included in MS graphics. 

We’re starting an outsourced BI service and for a services business we believe image is everything to do with creating a unique brand.  We’re looking for sources that provide edgy, fresh graphics that we can use for proposals, final reports, etc.   

Question to the FD community, what sources do you use for graphics and images?  We’re not looking for a logo our outsource presentation development, but a set of unique graphics to use/reuse internally.

What’s your approach for creating an image unique from the herd?

Paul Travis Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development

July 21st, 2013

After finding Prezi some 3 years ago, I think you might find this valuable as well -- I just started using Powtoon.

Chris Mendez Product Manager, Software Engineer

July 21st, 2013

As a starting point, it might be helpful to re-visit your mission, vision, and value proposition. They should be great sources for keywords you can then use to query Google images, Pintrest, the Noun Project, Flickr, and I'd also look at your primary and secondary competitors and identify how they communicate themselves visually.  Some key items to look for are typeface, color palette, artwork, visual imagery and possibly a logo or mark. From there, you'll have a lot more insight on how to present yourself as unique.

Mike Winer

July 21st, 2013

Dave, you wrote that you were looking for someone who could "provide edgy, fresh graphics that we can use for proposals, final reports, etc." You stated that you were not looking for a logo "but a set of unique graphics to use/reuse internally." I'm passing on the contact information for a graphic designer who has done some powerful work for me. Because of health issues, growing my business is on hold, but what she has produced so far has gotten "Wow!" kinds of responses. She's in Asheville, NC and I'm in Portland, OR. But in this day and age, distance doesn't matter. I've included examples of an overall approach as displayed on a T-shirt and examples of a "hero/heroine" she created that would be adapted to different situations. A series of these kind of designs could be produced, I'm sure, so you'd have a portfolio of graphics to choose from that would repeatedly cover most situations. And as your business grows and you earn more about what you need, I'm sure you could commission a few other graphics to fill in you "graphic bank." Hope this is of help. Mike Winer You can reach Lael at: Lael Alon Designs 828.230.4914

Malcolm F. Current Obsessions: Ultralight travel & tackling the problem of ocean plastics

July 22nd, 2013

If your marketing would allow for cross promotion(giving artist or designer credit) w/o conflicting with your own message you may be in a position to barter for high quality work. We needed a selection of quality photographs for web and packaging use and we had good luck with this route. We reached out to a few photographers that we wouldn't normally be able to afford, told them what we wanted to use their images for and agreed to give photo credit anywhere their images appeared.

Eugene Osovetsky Software Engineer and Technology Entrepreneur

July 21st, 2013

Some sources I know of for images/graphics: and other stock photo sites (paid, has both photographs and vector graphics illustrations; "Icon sets" can be particularly useful). (free with attribution)
- Flickr advanced search - you can search for images licensed for free commercial use
- Of course, there comes a point where you do need a designer. Not necessarily a full-time one, but perhaps from sites like 99designs, CrowdSpring, DesignCrowd, etc, or even eLance. And can be a good place to find a designer with a style you like.

 This is a common problem, I'd also love to hear what other people use.

Mark Piekny Engineer, Consultant & Entrepreneur

July 30th, 2013

Jason Oliver Founder and Technology & Product Executive

July 21st, 2013

I've used before, these and other crowd sourcing design sites give great options and help find people you can work with again after the project is done. Plus in the process you get great ideas that you never thought of, for the same price. You get 100s of suggestions based on your requirements for dozens of designers.

Shutterstock as mentioned before is a good resource for graphics - again sometimes just for inspiration. Another site you can look at is - they have some great templates you can buy inexpensively.


Dave Angelow Board Member at HAND Austin

July 22nd, 2013

Love this idea of cross-promoting and helping each other grow the business - thanks for sharing! The current near-term challenge we face is more with graphics than photos and our ideal would be something like Shutterfly/iStockPhoto with Clipart-like graphics. The ideas for use of 99designs and others is fantastic and fits when we've got a bit more cash-flow It's a challenge to be the small fish and look big when making presentations competing against major players - thanks to everyone and the FD community at large, it's easier to go down this road with help!

Kristann Orton Helping clients design at the intersection of business goals and technology needs | Innovation Catalyst

July 21st, 2013

I was recently pointed to I haven’t tried them yet but it seems like a good way to get the best designer. It is basically a design contest, and you only pay if you find one you like.

Trevor Collins Crowdfunding Entrepreneur & Co-Founder of 100 Danish

July 21st, 2013

+ 1 for finding a designer. There is most likely a plethora of creative-type people in Austin who you could tap for their skills. 

Also, if it's a fun project they could crank out in an afternoon, some may even do it for free or defer payment for when your company has grown. Especially if they like you and it could lead to more work for them down the line.