Regarding wire services, I wrote a blog post on it: http://www.firecrackerpr.com/2011/09/07/whats-the-deal-with-wire-services/
“Firecracker PR provided complete public relations
guidance for the launch of our new ride service app, asterRIDE. Within
months, we were mentioned in top media including CNET and Washington
Post. As we rolled out the app in targeted cities, Firecracker secured
us stories and interviews in newspapers, television and radio.
Firecracker goes beyond the call of duty to advise us on all things
media and public relations. They are a true member of our team."
-Seth Rudin, founder and CEO of asterRIDE
“Firecracker landed us high profile articles in Entrepreneur.com,
Business Insider and a radio interview within the first few months of
our engagement. They’ve exceeded my expectations of what a PR firm can
deliver. The work Firecracker did jumped my company's web visits over
900% by landing a high profile article in Business Insider. This doesn’t
even include being published in Entrepreneur and other mass media
positions. This is nothing less than spectacular.”
-William Hall, EVP of Corporate Learning at SimStudios
We are a new generation agency that blends PR with content marketing to drive attention and awareness for businesses.
Our motto is: “big agency results at small agency prices”.
Past project clients include Pentel, King's Hawaiian, Boeing, National
University, CO-OP Financial Services, D-Link and many more.
Media outlets that we've secured coverage in include Techcrunch, Forbes,
Inc., Business Insider, CNN, NBC News, ABC World TV News, Fox TV News,
CNET, Entrepreneur.com, LA Times, Businessweek, Mashable, Buzzfeed,
Engadget, Gizmodo and many, many others.
More vertically-specific outlets we’ve gotten coverage in include
Website Magazine, eWeek, Computerworld, eMarketer, CRN, Multichannel
News, Mortgage Technology, Retail Touchpoints and many more.
-Experience in helping companies launch new products or services, or
brand new companies, with full service PR from the ground up:
-PR strategy and messaging
-Media contact list targeting
-PR timeline and milestones
-Press release pipeline
-Secured press placements for startups like the Slim app on Techcrunch
and Mashable. The Techcrunch article led to so many downloads of their
software that it crashed their site on the very first day!
-Successfully promoted Kickstarter campaigns, most notably Monkey Light
Pro, helping them exceed their $180k goal to $250k. Monkey Light Pro was
featured in Buzzfeed, Mashable and CNET.
-Able to help companies get coverage through originally written opinion articles.
I'd love to chat with you and learn more about your business! Please let me know when we can talk.