User Experience Design · User Interface Design

Can anyone recommend user experience tracking tools for mobile apps?

Richard Pridham Investor, President & CEO at Retina Labs

October 30th, 2015

Are there tools that can monitor mobile app user experience and usage tracking? I'm talking about a product that would allow a mobile app developer to "snap" in some code that would track usage stats per feature, logins, actions, etc... and provide the developer with a dashboard of these metrics? Surely that must exist. If anyone can recommend a product, that would be great. Thanks!  

Aaron Glinski Digital Marketing Specialist at Vinyl Interactive

October 30th, 2015

I've used flurry, mixpannel, localytics and kissmetrics. All solid tools for tracking mobile engagement. All 4 have their drawbacks, but they can do the job. You just have to make sure you map out all of the events you want to track. That will make things easier for your development team. 

Manuele Capacci --

October 30th, 2015

Hey Richard, 

lately I mostly use Mixpanel ( https://mixpanel.com/ ) with my clients. I find it a very versatile tool, especially for tracking metrics for mobile UX 

Peter Boda Creative Director at Infosys Labs

October 30th, 2015

Richard, take a look at Lookback, https://lookback.io, a Swedish startup providing the functionalities you just described. Best, Péter

Nick Imrie Experienced digital MD, Senior Marketing Executive & Board Advisor

October 30th, 2015

Hi Richard (i run www.whatusersdo.com - the uxtesting platform)

There are lots of tools out there that will give you "what" is happening - i recommend https://www.parse.com/products/analytics or localytics or mixpanel

If you are looking to then understand "why" something happens then you might want to consider a ONLY qualitative product like my own (i.e. screens and spoken thoughts of real people using your app or failing to use it ;-)

Hope that helps,

Nick

Joanan Hernandez CEO & Founder at Mollejuo

October 30th, 2015

Hello Richard,

There are tons of tool! Flurry is one, google Analytics is pretty straightforward to put in use and it has a decent set of things that can be tracked. Of course, the things you want to track in the app, must be defined by you or the development team, the default tracking on any of these platform is bare bones -as it should-.

Good luck!

Yaniv Levi

October 30th, 2015

Hi Richard,

I would recommend you use newrelic insights to track your mobile app. the great thing about it is it comes with some dashboards out of the box and then your can create your own queries and then them into widget on your dashboard - it is a great tool.

Yaniv

Sam Hickmann CEO at JOY, technologies For Families

October 30th, 2015

Fabric (by Twitter) is good too - https://fabric.io/

Richard Pridham Investor, President & CEO at Retina Labs

October 30th, 2015

Thanks everyone. I'll check these products out.

Daniel Turner Interaction Designer, Xerox PARC

October 31st, 2015

Another vote for qualitative (the "why" in addition to the "what"). Analytics is not the same as user research; the former will never tell you the why, so you'll never have what you need to know in order to design better solutions (and more delightful ones) for the user.

In addition, I'd recommend a quick read of Steve Krug's "Rocket Surgery Made Easy" (http://www.powells.com/biblio/1-9780321657299-0) and watch his video or a usability test (https://www.youtube.com/watch?v=QckIzHC99Xc) -- and learn the difference between user research and usability testing.

Luciano Ferrari Co-Founder en Octobot y Trea

November 2nd, 2015

In Octobot  we have developed a project called UXGofer which is like a SuveyMonkey for User Experience studies, contact me if you want to talk about the details.