Shortly after Amazon’s acquisition of Whole Foods was reported, analysts publicly soured on Blue Apron’s upcoming IPO. Furthermore, it’s believed by many that all companies in the food delivery realm — from pre-packaged meal businesses like Hello Fresh to grocery delivery startups like Instacart — could struggle against the technological might and logistical resources of major tech companies like Amazon, Uber, and Facebook. Do you have faith in delivery/grocery startups, or will they all be subsumed by major tech players in a decade?
There are always niche plays to be had in any market. Truth be told, you have a much better chance at success by aiming to be a bottom feeder than trying to conquer the galaxy.
we are operating since 3 years and we grow every single month, matter of fact when amazon fresh enter UK we doubled our growth number.
we have strategy in order to under-value amazon steps , the only difference between them and us that they invest millions to achieve one of requirement out of 10. in Beelivery we achieve that in couple of thousand investment. ( we have proved numbers)
if anyone would like to get in touch with me please read my profile and get in touch with me .
our aim to compete instacart and amazon
We have Hello Fresh delivered weekly for a family of 5. I love the service and enjoy the flavor of the meals, the extremely clear instructions and the minimal amount of waste in the food preparation process. However, there is significant waste in the packaging, which includes heavy insulation, double-boxing, and ice packs to keep things cold. As Amazon is ultimately focused on activities that have high margin and/or high amounts of "waste" (financial, time, material, etc.), I believe if they got into this market it would be to operate as a logistics solution for other vendors to provide meal design and food sourcing on top of the solution.
But, when the eye of Sauro...er, Amazon, is on your industry, it's best not wonder if they're trying to destroy your margins and just assume they are and respond accordingly. The thing that is disheartening about any industry where profits are won and lost based on deployment of technology, Amazon knows they are better at just building it rather than buying it. So if Amazon wins in this space, I suspect it won't be due to acquisitions of Hello Fresh, Blue Apron and the like, but rather their direct elimination through Amazon-ification of their market.