Product Marketing · Marketing

Can outstanding marketing ever propel a poor product to greatness?

sofia tabassum Attended Sarhad University of Science and Information Technology (NTI)

October 11th, 2016

Marketing is an important part of every business. Sometimes the most important. But is it possible to propel a poor product to greatness just based on an outstanding marketing? In my opinion, only shortly. What do you think?
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Ema Chuku Designer. Product Developer. Founder @ NuPad

October 11th, 2016

To greatness? It depends on your definition of greatness. However, great marketing can propel a poor product to sale success but 9 out of 10 times it will be short-lived. That, I do not call greatness. 


Stan Podolski CEO at Nimble Aircraft.

October 11th, 2016

Betamax/VHS.

Christoph Ranaweera validate early, pivot and kill fast

October 12th, 2016

good marketing with bad product works better than bad marketing with good product.
the first one might be short time but the second is no time.

Saravjit Singh Independent Consultant and Trainer

October 12th, 2016

Good Marketing + Poor Product = Unsustainable Success
In fact, in this case the more the success the harder the final fall

Good Marketing + Good Product = Sustainable Success ... provided your business model is excellent. 

Theresa Marcroft Marketing Strategist / CMO / Interim VP Marketing

October 11th, 2016

Yes, it's possible to propel a poor product to greatness just based on an outstanding marketing.  Oracle is a great example of that happening. 
I was at Regis McKenna when Oracle, Sybase and Ingres were fighting it out for market share and ALL of the revenue growth there came down to being out-spent in marketing.  (...  quite frustrating, BTW!!)

Theresa Marcroft
www.market-savvy.com/

Jerome Peloquin President, Family Fish Farms Network, Inc.

October 12th, 2016

I think Donald Trump is a good example marketing can build the brand but that a poor Brandon will destroy itself Sent from my iPhone

Rupert Meghnot MBA CXO, Burnout Game Ventures, LLC

October 13th, 2016

See it happen all the time in games. So many crappy games are making $millions, while so many (unmarketed) excellent games languish in obscurity.

Zubair Ansari Founder and CTO, CionSystems Inc.

October 14th, 2016

It gives a longer life to the company and products, where you have time and $$ to improve the product. A great product without marketing dies quickly then other way. There are many many examples of very successful companies whose marketing was excellent but very poor products (in lot of cases vaporware or products that simply didn't work)..

Ema Chuku Designer. Product Developer. Founder @ NuPad

October 14th, 2016

@Clinton, the question is, let me repeat, "Can outstanding marketing ever propel a poor product to greatness?"

If you can't answer appropriately then do the audience a favor and skip the question.


John OHanlon Owner of Banks Printers

October 12th, 2016

Of course it is possible to promote a poor product to greatness - just look at the iPhone for an example; it is only a mediocre piece of hardware compared to some other devices on the market but at the same time they are