Can someone please share a "what are all the components of marketing" infographic?

Julie Trell Consultant: Corporate Philanthropy, Enterprising Educator, Creative THNKr, Door Opener, Light Bulb Turner-On

March 7th, 2016

As I'm building a marketing plan for a startup, I'm looking for a simple graphic or info-graphic that highlights (and even defines) all the components you need when building a marketing strategy. (SEO/SEM, Events, Brand, Web, Assets, SWAG, Message, etc) Simple is best. Less jargon and more authenticity.

Gil Katz Co Founder at ComicReply

March 7th, 2016

We wrote a dense diagram and put a draft at http://www.comicreply.com/digital-marketing-101

Christine Musso Senior Director Marketing Effectiveness at Sanofi

March 7th, 2016

Hi Julie - any marketing strategy should be built around the core consumer - what their needs are, and how your product/service fulfills their need and the brand objectives at a particular point in time. The executional tactics should then flow from there - not all brands or products/services require the same marketing elements and tactics, it's really about understanding your target and the role your product/service and brand play for that target and then defining what you should say (your message), where you will say it / engage in the conversation (the mediums), and when it makes sense to build those interactions (timing and context). There is no one size fits all. John's link is a good start but depending on your product/service there are many more considerations than web and of course all execution must be grounded in a strong foundational brand equity definition as consistency is important. Good luck

Julie Trell Consultant: Corporate Philanthropy, Enterprising Educator, Creative THNKr, Door Opener, Light Bulb Turner-On

March 7th, 2016

Thanks all, so far for the responses (and I updated my question to add "please") :)

@gil - definitely dense -and helpful

@john - good for more detail on website launch (and general thoughts for all parts of thinking about marketing strategy in general)

@anthony - good resources for marketing tools

@christine Thanks for your thoughtful comments - especially "not all brands or products/services require the same marketing elements and tactics." Its exactly what I'm aware of and what I'm looking for is something that highlights as many components as can fit in a graphic (the entire menu), and then see which ones are relevant and will provide the most value for our needs and go from there (pick and choose what will serve us best).

@diane - very simple graphic, thanks. Trying to figure out where "website/presences" should fit since I don't see it there.

Dax Castro Multimedia Specialist at WSP | Parsons Brinckerhoff in the USA

March 7th, 2016

This is a great, comprehensive list of marketing parts and pieces. I have it printed out on my wall. Keeps things 'top-of-mind.'

http://www.bizible.com/hubfs/Periodic_Table_of_Marketing_Attribution-Large-1.jpg?t=1457031618121

Anthony Miller

March 7th, 2016

This is all you'll need

http://marketingstack.io

John Daus Consultant

March 7th, 2016

Julie - Here is on from BlueFountainMedia that covers the strategic elements: http://www.bluefountainmedia.com/blog/10-marketing-strategy-elements-you-need-for-a-website-launch-2/ Regards, John

Deborah Baron Chief Strategy Officer at Align Matters

March 7th, 2016

Echo Christine's comments, step 1 is getting a clear vision of your customers' needs and product/market fit. SaaStr has good resources, including this brief, high level article, CMO's Guide to Growth Marketing: https://www.saastr.com/the-cmos-guide-to-growth-marketing/.
For a a simple graphic for startup marketing see Geekwire - http://cdn.geekwire.com/wp-content/uploads/startupmarketing.jpg

Good luck and hope to see what you come up with!

Andrew Lockley

March 7th, 2016

Fiverr?

Diane Castro-Eschenbach

March 7th, 2016

One of the simplest infographics for startups can be found here http://cdn.geekwire.com/wp-content/uploads/startupmarketing.jpg
Cheers,

Diane

Julie Trell Consultant: Corporate Philanthropy, Enterprising Educator, Creative THNKr, Door Opener, Light Bulb Turner-On

March 7th, 2016

@Glenn, I was clear in asking for an infographic (or simple graphic) not a plan. So, yes, it was intended as a basic question.

@Dex sent a remarkably good example of exactly what I was asking for. Thank you! (http://www.bizible.com/hubfs/Periodic_Table_of_Marketing_Attribution-Large-1.jpg?)

Thank you also @Deb for your links.

Can someone please share a "what are all the components of marketing" infographic?

The 6-Month Lean Marketing Plan for Any Startup