Absolutely not. Going into business should include the thought of "how can I change the game?". If not, why go into business? Many of those that choose to go into business, especially when the brand is not an inheritance, go into it with the consideration of how they saw it done inefficiencly. It is easy to succumb to the natural waves of whatever market you enter but it takes hefty skin to maintain your own integrity + not that of the mediocre. I think of it much like this: are you that parent that allows your child to wear a tutu with a polo or just creased khakis like the others?