Consumer Research

Can you get decent markers for HH and HBR from focus group research?

Ian Hamilton CPG Food technologist

February 21st, 2017

Sr. Level Marketer seems to think that focus group research will be good for HH and HBR. I don't think you could a useful level of detail with so few people (except for the descriptors and non-biased concept reaction). Nor do I understand how he's going to mark HBR pre-launch from a focus group. Anyone have thoughts on this? Running 4 focus groups in 2 locations.