When trying to approach a medium size company to sell them a service, is it better to go through the generic "Contact Us" page or email someone directly? Most companies have enough info in the "about" section to target a good person to contact. Would it be considered bad form to try to contact them directly via some network or direct email?
I'm not sure if that would be considered thinking outside of the box and looked upon favorably or seen as not following procedure. I guess there is no crystal ball, just wondering what the general consensus on something like this would be.