Kickstarter · Crowdfunding

Commission for a Kickstarter's Community Manager?

Anonymous

January 28th, 2014

Hello,

Does a 10% commission on a Kickstarter fundraising amount make sense for a Community Manager (+ a $6K monthly salary)? That seems a little high for me when we're talking about a $1M+ Kickstarter campaign...
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Zohar Babin

January 28th, 2014

Consider the history of highest paid kickstarter campaigns:
  1. Pebble - Funding period: 37 days. Total raised: $10,266,845 (goal: 100k). -- For 10% Community Manager commission, they would have paid 1 million dollar for a ~3.5 months work (37 campaign days + ~2 months prep work pre-kickstarter-lunch), and that's not including the 72k base salary...
  2. OUYA - Funding period: 29 days. Total raised: $8,596,474 (goal: 950k). -- 10% Commission: $800k for ~3 months work.
  3. The Veronica Mars Movie Project - Funding period: 30 days. Total raised: $5,702,153 (goal: 2M). -- 10% Commission: $500k for ~3 months work.
Can you see the trend?

For $1M campaign, you will end up paying: $172,000 for a 3 months work of community manager.
That doesn't strike me as a fair pay for a 3 months work of CM when you're pre-funded.
Heck, it's not even close to a full-time annual salary of the average CM.

Aren Kaser Founder and CEO at Igor Institute

January 28th, 2014

Doesn't make much sense if their job is to be the Kickstarter Community Manager and they are already being paid 72k a year. If you are building hardware you need every bit of your kickstarter money to translate into fulfillment (design, engineering, manufacturing), if you are doing SW that needs to go toward development. a 10% hit is huge. 

Ahmad Zahran Non-Linear Thinker | Strategist | Entrepreneur

January 28th, 2014

I ran a $500k+ kickstarter project and did it all by myself. You don't need a community manger for kickstarter, especially not one who is going to get $6k a month regardless of the outcome. Nobody is going to be as passionate, excited or engaging about your product as you are. Don't let anyone manage your kickstarter but you and definitely not someone who views it as a "job". At least not until your campaign has closed.

Carol Wilson Master Trainer & Fitness Director at FITNZ 360

January 28th, 2014

Hey Raphael: If your campaign manager is being paid a decent salary (which they are), then yes, this seems very high. Usually it's one or the other. Take it from someone who has lots of experience. Don't take that deal. Carol A. Wilson *FITNZ 360* *4312 Live Oak Street, Dallas, TX 75204214-702-9975 - www.fitnz360.com * Call For FREE Evaluation Pilates, Yoga, Group Training, Fit Mom 360, Kids Yoga, Personal Training, Bootcamps, Zumba Fitness, CPR Certification. Programs For All Levels Your Place, Our Place, or Online It's Not How You Start! It's How You Finish!! *Try Shakeology - Tastes Great -Nutrition Simplified -70 Healthy Ingredients -1 Glasshttp://myshakeology.com/MsFitPro *

Andy Keil Building smart products at Waldo Photos

January 28th, 2014

Raphael, are you planning to launch a campaign? I've worked closely with the Supermechanical team and could share some insight if that would be helpful.

Stas Oskin

January 28th, 2014

@Ahmad Zahran

Impressive! Can you send a link for your project? Also any tips you would give to first time crowdfunders?

(Sorry for off topic).

Conway Anderson VP of Product at Academia.edu

January 28th, 2014

Commission seems like it would only make sense for marketing + PR that will (hopefully) increase your overall exposure & funding. 

Stas Oskin

January 28th, 2014

First time I hear someone would ever consider hiring one :).

We also planning to do crowdfunding (thanks for everyone on helpful videos thread), and we treat it exactly as we would have raising funds from angels and private investors - this has to be done by us the founders. No employee or broker would have the necessary passion and incentive to make it happen.

Just my 2 c...

David Lynch Firmware and Python Automation Engineer

January 28th, 2014

Excellent feedback everyone.  I would certainly entertain a cap, at least.  What would you pay a PR guy?  I know a team that pulled in $400k that paid $1500 for PR.  Make it a percentage until the number is reached. He better believe in your project if he is going to be responsible for getting the clicks, so don't put a minimum salary on there at all.

I am launching my campaign TOMORROW without any PR guys.  I have a friend who has connections and might help me reach the press, but I have commitments and/or interest from a couple of BIG names already, all on my own (and with the help of my cofounders.)  

You can see it here and see how I do!  http://sabertron.com

Good luck!

Anonymous

January 28th, 2014

Important background info: I am asking this question on behalf of friends who are not (yet) on FD (but I'll definitely recommend that they join the site even if they don't need to find co-founders).

I personally found the conditions pretty bold (the Community Manager is supposed to work 4 months, and thus can expect to make up to $125K in that timeframe), but I'm no expert in that field. Looks like they're getting abused big time. Thanks all for the (expected) feedback!