Branding · Company Naming

Company naming


February 15th, 2013

Hey guys,

Has anyone had any success using CrowdSpring for startup naming? Any other
suggestions? Is it advisable to choose something we can\'t afford now as
long as it\'s not officially taken or trademarked, slap a "get" in front of
it and hope we can pay for it in the future?

Thoughts very much appreciated!


Michael Brill Technology startup exec focused on AI-driven products

February 15th, 2013

I\'ve had really good success with this guy: $249 and he\'ll keep cranking until he finds something you like. All names have domains available. He also put together this free naming tool which is pretty awesome:

Kate Hiscox

April 23rd, 2014

+1 for getting help with branding. Really, your name comes second. Figure out your brand identity first (who you are, what you do, your values) and the name will come. Message me if you'd like a referral.

Adam Geller education technology explorer

February 17th, 2013

James Chetwood Web / mobile developer

February 21st, 2014

I also really like Tim Ferris's idea or running different google adds with different business names once your down to a shortlist to see which gets the best reaction. 

Grant Hosford Co-Founder & CEO at codeSpark, Inc

April 22nd, 2014

I've used CrowdSpring twice for naming. Both times my experience was a B+. CrowdSpring was great and the quality of submissions were solid overall but reviewing the submissions is painful. CrowdSpring is best for generating a lot of interesting names in a hurry but remember that you MUST pick a winner, even if you don't like any of the submissions. If you go this route make sure you write a very specific creative brief. For example, will you accept ideas for which the domain is not available? (this is harder to require now that so many urls are owned by squatters). Also, will you accept intentional misspellings? (Tumblr) Will you accept names longer than X letters? You get the idea. The more specific you are the better the ideas will be. You will lower the overall number of submissions but you will weed through less crap. Good luck! I think naming a start-up is the single hardest thing to do in marketing these days.

Berna Erol

February 16th, 2013

For naming and checking .com availability in bulk, I really like

It allows you to combine keywords, automatically mix them in creative ways
and check availability of 100s of domains at once.

After the naming, comes the logo design. My designer send me the attached
pdf and asked me to circle as many concepts as I like. I thought it was
brilliant. It is attached for you guys.


Kris Braun Co-founder of KidsWifi

February 16th, 2013

We\'ve used, which can be a bit of a flood, but good for
generating new ideas.

Founder, Happenate

Alan Peters VP Product and Technology at BusinessBlocks

February 16th, 2013

Have registered dot me domains on Go Daddy. I usually avoid them for other
stuff because I don\'t like their politics. But dot me are both
pretty painless there.

David Hauser Young Entrepreneur, Speaker, Founder of Grasshopper and Angel Investor.

February 16th, 2013

I got a premium .me domain, and went through the process.

Simon Gornick Writer + Project Manager

February 19th, 2013

Hate to sound old fashioned, but having a real live human help you with your name is always the best way to go. There are some times when an algorithm just can't deliver the magic.