I am working on a creating a competition for eBay and I think one of the key value propositions could be providing Buyer and Seller protection similar to eBay's.
Back in 1990's eBay had Lloyd's of London provide protection up to $200 I think, now eBay covers much larger amounts.
So, 2 questions:
1) Should I even spend my time on Buyer and Seller protection like on eBay - is it essential ?
2) Anyone know the name of the insurance product that would do that?
Or, besides having deep packets yourselves, what would be the other ways of offering partial or full Buyer/Seller protection in case ether would take money/product and run?
Thanks in advance.