I am planning on releasing my streaming platform soon and I was wondering how early I should be trying to create excitement for the platform. Also what are some tips that worked for you to create excitement for your product.
Start testing and building interest as soon as you can. those events and products which seem to be an overnight success have actually been doing a lot of up front work to get the word out. Use this time to see what kinds of wording and channels your target market best responds to.
Check out this book: Traction, by Eric Ries
You might try setting up a landing page and submitting it on BetaList. I haven't tried it myself, but I've heard it can be effective to gauge interest in your startup. This would also help you start building awareness and populating an email list.
Are you getting any feedback on your platform? Have you shown this to anybody yet?
A waitlist campaign can be incredibly effective. I've had campaigns bring in qualified leads (B2C) for $0.30-$0.50 each. Generating an email list that then drives people to engage on a community page or forum you own is an awesome way to keep people engaged before you even start selling.
I once started a waitlist campaign about 3 months before the product went live. We are rolling out the product region by region, so far only 5% have access, and we have recouped 50% of the campaign cost already.
If your product is interesting enough, people will gladly give contact info and engage in a community if they are getting early access.