Marketing

Creative Schwag Ideas?

Rachel Ratliff Voki Mobile

April 30th, 2014

We'll be launching our mobile app for private messaging (voice, video and text) in September, and I want some creative schwag to give to beta testers, as well as for general marketing purposes. Something beyond the usual pencil, tote, t-shirt, squishy ball, and ideally related in some way to the app, but not insanely expensive. I'd love to hear creative thoughts anyone has either executed themselves, or seen. 
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Lawrence Lerner Digitalization and Transformation Coach

April 30th, 2014

Phone jackets.

Logan Vickery Furniture Designer at Corn Upholstery

April 30th, 2014

What would be perfect would be a custom order of some die cut, dry erase magnets in the shape of a "text bubble". They would be useful and fun so they'd be more likely to get reuses. If that doesn't exist, then sticky notes would work instead. http://www.bluebeeprinting.com/diecut-magnets/

Josh Bohls Founder at Inkscreen

April 30th, 2014

Custom print your app icon on a diamond kite, then throw a kite party and take a bunch of pictures for your social media launch campaign. 

Luis Avila Owner/Fullstack Architect at IdeaNerd LLC

April 30th, 2014

A pen with invisible ink (that only appears when water is added) and sticky notes in the shape of a mobile phone.

Thomas Knoll Executive Advisor & Business Coach. I help entrepreneurs survive and thrive at building their teams and businesses.

April 30th, 2014

* Twilio did these phones that plug into iphones: http://media.tumblr.com/tumblr_lwpt93wYQg1qzqg4w.jpg
* I appreciate nice paper notebooks, "for when you're *not* on your phone"

Tony Clemendor Founder/CEO - GiftWow, Growth & Operations Guy, Startup Advisor

April 30th, 2014

Since all of your users have cell phones, something for phones makes sense.  You could probably find a small rechargeable phone charger pretty cheap with your name printed on it.  Here is an example with a retail price of just $8...

http://www.drleonards.com/Hobbies-Leisure/Electronics/Smart-Phone-Charger/12923.cfm?key=1G12124B&cm_mmc=PaidSearch-_-GooglePLA-_-FreeShip-_-12923&gclid=CKb7qKSLib4CFcJqfgodHkQA3A

Rachel Ratliff Voki Mobile

April 30th, 2014

Good question, Logan. iPhone users (ie somewhat tech savvy), but not currently using private messaging, 35-55 years old.  

Rob G

April 30th, 2014

Beat's Audio, Skull Candy, etc. are over priced (IMHO). i would imagine they are pretty inexpensive to build at a decent quality. It might be worth seeing if you could source some decent quality headphones / ear buds that you could private label. visible, often connected to an iPhone, iPad, laptop, etc. might get some exposure on the streets, coffee shops, airplanes, airports, office,,,, If you find some let me know! 

Rachel Goldstein Associate at Kirkland & Ellis LLP

May 1st, 2014

I second the custom cell phone case idea. Although I think it would have to be a very well-designed cover that incorporates your name/logo in a non-flashy way so users don't feel like a walking advertisement. 

The kite idea suggested above is fun, but perhaps too youthful for your target demographic. If you aren't dissuaded by that, I would suggest executing the same idea, but replacing kites (which are hard to fly) with balloons--if possible, in the shape of a chat-bubble--in green, blue, and gray (iphone text colors). Balloons are more tied to your app's concept than kites because they look like text bubbles. You could pass out a few hundred helium balloons on strings in a crowded public place. Photographed from above, it would look like a bunch of people walking around with iphone chat bubbles above their heads, which could be a very cool and meaningful image for your social media campaigns. Bonus points if you can figure out a non-gimmicky way to make the connection between physically popping the balloon and your app's purpose (eg, erasing the text or otherwise preserving the privacy).

Logan Vickery Furniture Designer at Corn Upholstery

April 30th, 2014

Who is your target market? Ie, is this for teens, professionals or...?