I have spent 2 months planning each bit of the campaign and putting it all together was monotonous task. We have done our best in marketing, and 33,000 users clicked our campaign link through different channels thus far. We are at Indiegogo & have raised 5% thus far. What`s wrong, why we are not seeing a lots of funds, even though we have lot of perks. Please suggest, if you were in the same shoes. Also, when we should do a press release?
I watched most of the video, saw the perks list, here's my brutally honest reaction (sorry, this turned out very harsh ... don't read the reactions if you feel you don't want the negative vibe).
First, I'll tell you how I think it could be improved:
1) Show that you already have a technically competent team that is solving a genuine problem somebody might want to be solved.
2) Show that funders have some special unique stake they can only get by funding the campaign (note: I funded OUYA because I wanted a dev key at launch, I still use the little cube as a surrogate desktop computer on occasion, because android is pretty flexible).
3) Fix the english in your presentation to make it less awkward. Get some native speakers to tell you where they get a weird vibe from it.
4) At least show mocks of your product broadly telling people why they're going to like it and how you're going to overcome the "but there's literally nobody on this social thingy" problem.
5) Show or tell why VC money will make things worse, but crowdfunding will make things better.
Now the really horrible part:
1) It's a me-too "social media everything" promise with some disconnected hype about how many apps are out there or something. Facebook is pretty good. Google threw a lot of money at both orkut and G+ and didn't make a dent. I find things like groupon, etc annoying (responding to the person with the shooping cart and the phone), and I'm old enough to remember downright weird AI hype from many years ago that promised to be an AI agent that made you smarter (ask jeeves, adaline, microsoft's recent tay debacle). I have no doubt that amazon, google, microsoft and apple can make a siri-like experience but one guy with some fiverr animation, maybe not. Also fix the english in the voiceover, there is some awkwardly worded stuff in there that, while not outright incorrect, also makes the campaign feel less trustworthy (one i recall: help with our community -> help from our community).
The perks have nothing to do with the business itself. You don't get early access to the developer API, lifetime mod access, a funder exclusive turtleshell case from the first manufacturing run. I didn't fund canonical's effort to make an ubuntu phone. It was something I actually wanted, and way more credible than your campaign, and I didn't fund it for one reason; somebody was always going to make a proper linux phone with or without my support. There was literally 0 reason for me to buy the buggy, overpriced first try at it (note, people have made nice hybrid phones since).
As a consumer, I want to fund things that won't happen without my support, because otherwise I'm just helping a VC get rich off my back. Ultimately, your indiegogo just sounds like a VC pitch, but with no equity. Think of it from the end user's perspective: why are they paying you $5, $10, $3000? What for? How will you use this money better *for them* than they will? This seems to be a mistake many on indiegogo especially make.
There are several obvious gaps in your campaign:
1. Your main website is basically vapor-ware. It doesn't say anything about anything.
2. Your Indiegogo campaign is grandiose without foundation, promising to save "gazillions of clicks" is not something investors would consider credible.
3. Taking on Facebook and Google for $50K budget is laughable.
My advice to you would be the following:
1. Return the $5k to people who backed this project.
2. Shut it down.
3. Go outside and see what real problems people have.
4. Talk to them about what would a solution be worth to them
5. Take a copywriting course or partner up with someone who knows how to write persuasive stories
6. Help people solve their problems, one at a time.
7. Learn how to speed up and automate your solution
8. If people respond well to your offer, use Google and Facebook to drive traffic and make money.
9. Thank me later.
All the best!
its simple, I visited your website, looked it for about 30 seconds, then i clicked couple of links - so far did not understand what it was and i left.
Sorry for offering a negative feedback.
I have to agree to all the feedback's offered here. The simple answer is people did not fall for your SCAM, that is the message you are offering to your backers. I was surprised & wonder what those 5% saw. My suggestion shut down and move on.
Looks like you spent a lot of time and money developing your marketing materials, but skipped the 1st couple of key steps to define Who is you target audience and What are you offering. I went to dud-dup.com and then followed the link to indiegogo and I couldn't figure out what you are really offering and why I should care. You need to fix this immediately or give up.
After watching 5 videos on your campaign, I still have no idea what your product is! You make all of these lofty claims about it being my new best friend and that it will make me happy when I'm depressed... what? Sounds like a drug. Terrible idea and terrible execution.
Never quantify the efforts. Always look for quality. Imagine if you were a customer, will you be interested in your own campaign or someone elses? You need not answer anyone. You need to ask yourself this question many times.
I have worked with campaigns which built a community in one week, and also many others who took their time. But attention to the detail is very important.
You are not asking people to click or register, you are asking people to support you financially. So people really need to know what you are upto and at the best possible way.
Listen to the crowd, make changes, accept mistakes, learn and adapt quickly. The crowd will always support you.
PR is only when you have a solid email list of first circle of backers.
Just my personal opinion
1. You need to restaff whoever is doing your messaging. If it is you, fire yourself. LOL
2. Maybe also you need to change who is doing your promotion.
3. When I go to Dup-Dup.com I get nothing.
4. When I go to to your indieagogo page. I am just reading self absorbed copy. "We" "We" "We" "We" "We" "We" LOL
What you have is interesting. But I have to wade through all this stuff about you, in order to find out why it might be interesting to me.
5. In addition to the above (which includes redoing your indieagogo page messaging) I would run a parallel equity crowdfunding campaign in which you offer some form of debt and/or equity. (you can contact these guys, ask for Vincent and mention my name) firstname.lastname@example.org (312) 628-1309 trucrowd.com
6. Like I said you have something very interesting. It is just not being communicated so well, and it wouldn't hurt if you added an alternative offering to invest in the company.