Tanya, there are a lot of posts on FD about crowdfunding. You should read those discussions. There are two different kinds of programs. First are the ones where you give those subscribing something (a product or a service) for investing and they don't have to be accredited investors. Then the other variety is where you raise serious capital.
I'm not an expert, but there are some great posts already available that should give you answers.
I do know that you will need an "angle" and something that really sets you apart from your peers.
After our discussion last week I started thinking about taking your problem solving nature and your current business and putting those together with what we've been seeing on FD the past few weeks. I think you could add a new dimension to your current business, adding tech co-founder to one of the things that you help people find. Add talent that is willing to work for equity/revenue share, in addition to the traditional roles that are salary only. It wouldn't take much work on your existing platform.
Give it some thought!