Over the past few years our company has made a number of wonderful product designs for customers in the ad specialty space.
Ad specialty in our case or advertising is usually only small quantities of 10 - 25 pieces. We've had a good response to the products, people actually wanting them in real life. For one, there are thousands of signups and our original customers have no interest in making product. This is a good thing, right?
Now, we are redoing our site and going to do crowdfund some of these projects and make them products. However, they have all kinds of names and are associated with different brands or ideas. We have hired a branding expert and are re-branding our entire site (name stays the same) with new logo, copy, and brand strategy.
We are asking ourselves: how do we remain the definitive "go to"partnership group for brands to build their specialty products and yet still produce sell product? Seems like a different business approach. We need the partnerships to continue innovation and build rapport; at the same time we want to get some products that people want into their hands of customers.
This is a design agency wanting to branch out and make a name for themselves in another area. Peter Diamandis always says if you have a choice, pick both. Put your mind the the space of Charles and Ray Eames and you'll be in the right headspace to answer.
Has anyone else had to do this? We are looking for STRATEGY on how to help create focus and clarity. Love to see links to articles or examples of other people/agencies who have done successful product kickstarters but their main bag is partnership clients?