Marketing · Competition

Designing a competition

Kris Braun Co-founder of KidsWifi

January 18th, 2014

We ate considering creating a full-blown competition. This wouldn't be a simple giveaway. Rather, it would involve teams competing for charities they represent.

If we want to bring on some outside help designing and running this, what are we looking for? Not sure what kind of consultant or agency would have experience.

Founder, Happenate

Ben Sweat Director, Product at Idealab

January 18th, 2014

Not sure what you had in mind, but check out I know the guys there. Contest platform. They have lots of experience running contests and challenges. Sent from my iPhone

Kris Braun Co-founder of KidsWifi

January 18th, 2014

Thanks for the starting points so far. More details:

Our platform organizes group activities from a crowdsourced catalogue -- think Doodle for the whole experience, from picking the date and time to getting volunteers for tasks needed for the activity to happen.

We're thinking of a competition along these lines:
1. Invite advocates for charities to create an activity associated with their charity of choice. (In reality, most of these will likely come through personal invitation. We're well-connected in the charitable space so should have no trouble getting a bunch of entries.)
2. The winner of the competition is the group that gets the greatest number of people to do their activity (as measured by our platform).
3. The winning charity will receive a prize package possibly including a donation and creation of a video telling their story.

I'm well aware this is half-baked at this point and there are many areas of risk that need to be addressed. This is why we're looking to hire someone with experience, similar to how an event planner would work with a launch event.

Duane Nickull Chief Marketing Officer, Co-Founder at Cheddar Labs

January 18th, 2014

I'm glad the competition didn't kill your appetite.


Seriously, if you are outsourcing some of your project, try to make the contracts small, easily digestible and isolated components of your system.  For example, have one person write all the variations for a user to log in and deliver that.  This does not give away what the bigger project is about and it is a standalone contract.

Good Luck

Duane Nickull

Lawrence Lerner Digitalization and Transformation Coach

January 18th, 2014

Kris could you share what type of competition (create business plans/products/marketing) that you are trying to create? That might be a good place to start to help you with ideas. Lawrence I Lerner \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ Direct: +1.630.248.0663 Blog: RevolutionaryInnovator Twitter: @RevInnovator

Andy Hoffman Principal, Creative Direction, Content, Gamification at Quest2Excel

January 18th, 2014

I'd go with an experienced game designer. I can recommend someone with over 20 years in the business. She actually wrote the book on game design. Andy Hoffman 617.365.0970