Marketing

Do any marketing automation companies have unpublished starter rates/deals for startups?

Yin Li Founder at NurtureList

June 13th, 2014

The lowest published rate for Marketo is $900 a month and based on speaking with the sales rep, I think they'd come down a bit for a startup but it would still be in the hundreds of dollars a month arena.  I'm looking for great automated email marketing capabilities that can integrate with either salesforce.com or relateIQ CRM. Are there recommendations?
You don’t need thousands of dollars to acquire new customers and move them through the funnel. In this course, you’ll learn lean marketing strategies that work with budgets as small as $20, giving you the tools to optimize your budget, test and adjust campaigns, and increase ROI.

Scott Elrod mHealth technologist☁ex-COO/CIO@Cloud 9-tech for behavioral health■ex-CIO@AmeriDoc(now Teladoc) healing 1.5M patients

June 13th, 2014

ToutApp.com has a 3 seat $150/mo plan.  not entirely automated, but very useful for Gmail + email auto marketing.

EM

June 13th, 2014

Act-on entry level plan is quoted at $500 and there may be wiggle room there. 
 
To totally save, you could go with a regular email solution -- Mailchimp claim supports for drip campaigns with the triggers in their auto-responders. Am just starting to use that with a non-profit for first time and will know soon whether it's comparable to the marketing automation solutions. 

Haven't played enough with Intercom.io or Customer.io but they probably overlap with a lot of your automated marketing needs at a much lower costs than the big guns.

Jonathan Chang Product Marketing and Creative Leader

June 13th, 2014

Check out Act-On. They have fully featured plans that start out at $500/month.

Sandy Fischler Experiential Marketing Director | Event Producer | Event Management | Entrepreneur

June 13th, 2014

I think Vocus has a package that's around $350 a month. Or you could just roll with Mailchimp as a standalone like Eoin suggested. 

Andrew Tomasik Executive Vice President at KindHealth

June 13th, 2014

We use Autopilot and it's been pretty good so far. But we're still paying around $500/month which was negotiated down from their original cost since they were growing and we're still pretty small ourselves. They've been great to work with from a customer service POV. Anytime we've had a problem, I've been able to get a person on the phone. Plus, they do integrate with salesforce. Feel free to mention my name if you decide to contact them (I get no compensation for a referral). ANDREW*TOMASIK * DWYSYWD

Yin Li Founder at NurtureList

June 13th, 2014

Thanks everyone for your help! I'm going to play around with a few of these.  Current thinking is mail chimp + relateIQ as my crm...

I just tried ToutApp and here were my thoughts after playing around for 20 minutes: UI is really clunky and while I think they have auto follow-up, I don't think they have triggers for events that enable you to only send followups if certain actions happen.

Ben Sharir Sr. eCommerce Consultant

June 15th, 2014

Not sure how much are they but try ExactTarget. A company recently acquired by Sales Force. I used to work with someone who's now their sales rep.