Mobile Apps · UX Development

Do B2B salespeople have a favorite color or color family?

Ravi Kiran Salestech Founder, Discovery Stage Investor, Business Model Mentor, #JTBD Fan, Ex Advg CEO @ravitwo

Last updated on August 1st, 2019

I am building a mobile app for B2B sales people. Some button like elements inside the app will have solid fill.


There is a ton of resources online on choosing the right color palette for the app. Many UX designers also have their own POV. Most views are around what men like Versus women, what warm colors represent Versus cool colors etc etc.


But I want to know if salespeople have a favorite color family.


Would love to know from your personal experience.

Andrii Morozevych CTO, Smartphone App Dev: Limeapps.co.uk

Last updated on August 1st, 2019

@Ravi. Generally, the color palette makes sense, but at the same time, there are lots of myths and rumors about it, and a lot of them is quite harmful to the business.


Most harm is that people believe that it is a critical decision. It is not unless you are Amazon or another huge company, that worried to increase conversion by 1%. I would say, that you shouldn't worry about the color of the button in our application and more rely on the decisions of your designers, especially if they are good.


As a business person, it is better to concentrate on the actual business, critical functionality of the app and user interaction as it is what makes the business successful.

Dana Cameron Successful Senior Enterprise Technology Account Executive

August 1st, 2019

We do - it’s green!! 💲

Surya Teja Digital Marketing Professional | Content Marketing, SEO & Social Media Specialist

August 2nd, 2019

Hello sir, that actually depends on your whole Brand identity (logo, color scheme, brand message, tone of communication...) and the purpose of the app you are building.


Since you've mentioned sales people, who are ideally expected to be trustworthy, the color blue would be a suitable one. The color Blue is associated with trust and reliability (which is the opinion of most of the brand identity designers and consumer psychology experts).


Again, there are many shades of blue, and if you are thinking of incorporating blue, you need to choose that shade of blue that would be appropriate for your brand. Maybe I can help you choose a color palette for your app. Let me know if that is the case.


KD Singh Products & People

August 1st, 2019

Well, it depends on the mix of what you app stands for and your branding. Color theory can then guide you. For instance, Health care apps are usually green as it represents vitality and freshness, but then again CVS due its branding is Red. Same thing for financial apps. Most of them end being blue as that color is associated with trust.


I suggest you do a survey in your circle.

guy hebert Pendantic person

August 1st, 2019

That's very interesting stuff to know about. Thank you so much for the valuable information.

Paul Garcia marketing exec & business coach

August 7th, 2019

The answer is both no and yes. As individuals salespeople have favorites, but as a profession, other than jokingly "green," absolutely not. Color preference is mostly culturally influenced.


Now, there are certainly things we know as marketing professionals about what impression colors make on people within a specific cultural reference (Americans for example instead of Japanese). White represents cleanliness to Americans but represents death to many Asian cultures.


There's no better way to find out the answer to your question than to test it. Part of design is testing.


If you're interested in this topic, my suggestion is to visit MECLabs. They do real-world testing with a rigor you rarely see revealed anywhere else. And I'd estimate that 75% of the things you think would be true, aren't when you (or MECLabs) test them.


Always test your assumptions and validate your strategy. Not testing is guessing. Opinions are like butts, everyone has one, it works for them, but it doesn't really mean it works for anyone else.