Do you know who/titles are the probable 1st screeners, adopters, users of your type of product and why they would use it?
Get that part straight and then on the landing page, use 3-4 bullets that each focus on one of their critical needs. Then make each a link go to the page that answers that need, how in lay-person's terms it does and ask for an opportunity to talk-give them a way to do that.
Have you validated the appropriate audience specific approach re their concerns, not yours so you know how to appeal to them? Dont assume this and dont build web pages, online presence, reachouts based on telling what you assume to be the "reasons, benefits, valued results and why" to use
you. Features are irrelevant if they are not aiming at real buying audiences.
Do all of the above and then review your competition's use of it v how you could use what you find to be and seem better for your target markets.
- How about proactive marketing done in a way so you get to great ideal prospects and dont even have worry about facing competition.
- see this http://bit.ly/usingsocialmediatoacquirecustomerswithoutfacingcompetition